Brand Manager

Job DescriptionWe are seeking an experienced Brand Manager with a background in the beauty, cosmetics, or fragrance industry. The role will be responsible for developing brand strategies, managing marketing initiatives, strengthening brand positioning, and supporting overall business growth.Key ResponsibilitiesDevelop and execute brand strategies and annual marketing plans.Manage marketing campaigns, promotions, and product launches.Build and maintain strong brand positioning and market presence.Monitor beauty and fragrance market trends, customer preferences, and competitor activities.Identify opportunities to increase brand awareness, customer engagement, and market share.Manage brand communication, messaging, and visual identity across all channels.Coordinate with marketing agencies, suppliers, internal teams, and other stakeholders.Monitor campaign performance and prepare reports on key marketing and brand metrics.Support product positioning, pricing, promotions, and go-to-market activities.Manage multiple marketing and branding projects while ensuring timely delivery.RequirementsProven experience in the beauty, cosmetics, fragrance, or personal care industry.Previous experience in brand management, marketing, or a similar role.Strong knowledge of branding, marketing strategy, product marketing, and market research.Strong understanding of consumer trends and competitive analysis.Strong command of English, both written and spoken.Excellent communication and interpersonal skills.Creative mindset with strong attention to detail.Strong organizational and project management skills.Ability to manage multiple projects and priorities effectively.