Brand Manager

PURPOSE OF THE ROLE:The Global Brand Manager will support the development and execution of global brand strategies across AIR's Flavored Shisha Molasses portfolio, helping to create and drive sustainable growth across key international markets.Working as part of the Global Marketing team, you will partner closely with the Global Marketing Lead on Flavored Shisha Molasses, In-House Creative Team, and a broad range of cross-functional stakeholders including Product Development, Finance, Digital Marketing, Regulatory Affairs, Commercial Teams, and Local Marketing Teams. You will play a key role in delivering global marketing campaigns, supporting innovation projects, managing digital platforms and ensuring winning brand execution across markets.This role offers the opportunity to work in one of the most dynamic teams, contributing to the development of innovations in the category. Success in this role requires strong project management, stakeholder engagement, and budget management skills, a passion for consumer-centric marketing, and the ability to multi-task and navigate a fast-paced environment.KEY RESPONSIBILITIES:Global Brand Management:Ownership of brand guidelines for all Flavored Shisha Molasses brands in the AIR portfolio and governance that all activations are compliant with the guidelines.Provide guidance and support to local marketing teams to ensure local campaigns align with global brand strategy.Coordinate with the design team to align priorities and smooth traffic flow across the functions.Brief and closely collaborate with the creative team, copywriters, and external agencies to develop winning brand communications.New Product Innovations: Collaborate with markets to understand local new product & activation requirements to ensure successful launches and lead standard new product development workstreams.Support and lead cross functional teams like Planning, R&D, Project Management, Packaging, Procurement, etc. to deliver new launches as per the target launch timings.Lead activities like packaging development with clearly defined briefs for packaging designers, securing necessary approvals from relevant stakeholders, ensuring complete process adherence.Lead innovation activation and POSM requirements from markets by clear briefs to the design team.Global and Local Brand Communication and Activations:Manage requests on online and offline marketing activations, for regular brand-building activities to drive brand awareness and penetration across markets.Collaborate with the design team to develop and oversee the creation of point-of-sale materials, including in-store displays, signage, and promotional items, ensuring alignment with the brand strategy.Review designs from a consumer and market perspective and share feedback with designers (this requires prior experience in marketing).Consult markets on activation plans and optimum deployment of budgets.Social Media and Website Management:Lead social media calendar, activities and coordination with the agency to ensure 360 deployment of campaigns by curating compelling content, ensuring consistency with the brand voice and guidelines.Collaborate with digital marketing teams to optimize website content, user experience, and search engine optimization (SEO) strategies.Stakeholder Management: Work closely with markets with timely communication to ensure smooth implementation of global strategy and foster strong working relationshipsAssist in developing and executing brand marketing plans and campaignsDevelop strong understanding of markets and competitive context to identify emerging market trends and opportunities to support strategic decision-making, innovation development, and future growth opportunities.Regulatory Compliance across markets:Collaborate with CORA to ensure packaging and execution is compliant with the latest regulations for global markets to ensure no disruption in supplyLead annual Health Warning updates across markets where relevantMiscellaneous: Manage the global brand budget, ensuring allocation of resources aligns with strategic priorities.Work closely with finance teams to track and monitor brand-related expenses.Collaborate with internal teams and external vendors whilst optimizing cost-efficiency.Sample requests for marketsQUALIFICATION & SKILLS:Bachelor’s or master’s degree in marketing, business administration, or a related field.Proven experience of 5+ years as a Brand Manager or in a similar brand management roleExceptional communication and interpersonal skills to collaborate effectively with cross-functional teams and stakeholders at all levels.Creative mindset with a keen eye for detail coupled with strong numerical competencyAbility to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.Familiarity with digital marketing, social media platforms, content management systems, and e-commerce trends.Experience in developing point-of-sale materials (POSM) and executing local market activation initiativesArabic speaker is a must for this role.