Brand Manager

About Areen East & West:Areen East & West is a leading FMCG distribution and brand-building company based in Dubai, UAE, managing a portfolio of well-known, market leading, international brands across the GCC. Beyond distribution, the company plays an active role in driving brand growth through localized marketing, commercial planning, retail execution, e-commerce development, and market expansion. Working across categories such as personal care, baby care, home care, and health & wellness, AEW partners closely with global brand owners and regional customers to build brands with strong in-market relevance and commercial impact. About the Role:We are looking for a Brand Manager to manage end-to-end brand strategy and execution, conduct market analysis and drive marketing campaigns through online and offline channels to drive brand growth and customer engagement, including brand positioning, product development & launch, budget management, and collaboration with cross-functional teams to align branding efforts. Reporting directly to the Marketing Head, this role requires a proactive, commercially minded, and hands-on individual who can turn brand strategy into strong digital execution across brand-building and conversion-driving touchpoints. Key Responsibilities:Own and execute brand plans by translating broader brand strategy into relevant and effective local marketing initiatives Lead the development and execution of 360° marketing plans across digital, in-store, activations, and media channels Identify growth opportunities and build strong marketing platforms that support commercial priorities and drive brand relevance Lead product launches and key initiatives with clear focus on timing, market impact, and return on investment Work closely with Sales, E-commerce, Trade Marketing, Supply Chain, and external partners to ensure strong execution across channels Act as a key marketing partner to the E-commerce team by supporting content, visibility, launches, and online growth opportunities Ensure brand activities are aligned with business priorities and executed effectively in-market Manage budgets, agencies, and external partners to deliver high-quality and commercially relevant output What We’re Looking For:Bachelor’s Degree in Marketing, Business Administration, or a related field MBA or equivalent is a plus5–7 years of experience in Brand Management or Marketing roles FMCG / Consumer Goods experience is mandatory Experience in Regional / Middle East markets is preferred Proven exposure to product launches, ATL / BTL campaigns, and in-store execution Strong understanding of brand management and adapting strategies to local market needs Hands-on experience across 360° marketing tools and channels Good understanding of E-Commerce marketing, including content, visibility drivers, and sales-support initiatives Experience in managing budgets, digital & social media agencies, and external partners Strong analytical, communication, and stakeholder management skills Who You Are:You think like an owner, not just a marketer You bring an entrepreneurial mindset and naturally look for growth opportunities You are commercially minded and prioritize initiatives that drive sell-out and business impact You are proactive, hands-on, and execution-focused You are agile and adaptable, and comfortable operating in a fast-moving business environment You are a strong collaborator who can work effectively across functions and with external partners You combine strategic thinking with the ability to make things happen on the ground If you are passionate about building brands, creating impact in-market, and taking ownership beyond your job title, we would love to hear from you.