Brand Manager

About us: Arabian Oud's long journey began in the traditional former marketplace of Riyadh, Souk al-Zal, intending to source one of the rarest scent profiles on earth, Oud, which has been a staple in Middle Eastern perfumery for centuries. Today, the Arabian Oud fragrance house – headquartered in Saudi Arabia – is a global brand with over 1200 stores in many parts of the world, and 400 distinctive products in its collection, spread over 37 countries. Our signature stores thrive in Paris, Dubai, Milano, Madrid, Nice, Berlin, New York, Kuala Lumpur, London Oxford Street, Westfield Stratford, and Westfield London.Job Purpose: The Brand Manager is responsible for shaping and executing the brand’s strategy to elevate its presence in the retail luxury industry. This role involves managing multiple brands, leading new brand launches, overseeing brand positioning, marketing campaigns, social media, and consumer engagement to ensure consistent brand growth and desirability. The ideal candidate has strong experience in building and launching brands, with a deep understanding of luxury branding, market trends, and consumer behavior.Key ResponsibilitiesDevelop and implement comprehensive brand strategies that define brand positioning, visual identity, target audience, and promotional messaging.Lead new brand launches from strategy through market execution, ensuring strong positioning and successful market introduction.Manage multiple brands, ensuring clear positioning, consistent identity, and alignment with overall business objectives.Oversee the planning and execution of communication and media campaigns in collaboration with PR and advertising teams.Lead the development and management of marketing campaigns across traditional, digital, retail, and social media channels.Develop and oversee social media strategies aligned with overall brand objectives and positioning.Conduct market research and analyze consumer behavior, market trends, and competitor activities to identify growth opportunities.Guide and develop the brand and communication team to achieve outstanding performance.Work closely with various departments (Sales, Production, Development) to ensure consistency in brand positioning and marketing messaging.Monitor key performance indicators and prepare regular reports for senior management.Experience & QualificationsBachelor’s degree in Marketing, Business, or a related field.5+ years of experience in brand management, luxury marketing, or the fragrance/beauty industry/FMCG.Proven experience in launching new brands from concept and strategy through market execution.Experience managing multiple brands or a portfolio of brands.Proven success in building and executing brand strategies for premium/luxury brands.Experience leading multi-channel marketing campaigns (digital, retail, PR, influencer marketing, and social media).Strong understanding of luxury consumer behavior and global market trends.