Brand Manager

About UsHoney Mama’s is the Portland, Oregon-based maker of delicious, refrigerated chocolate fudge bars and protein bars!Founded by Christy Goldsby at the Portland Farmers Market in 2013, Honey Mama’s is now available in over 7,000 stores across the country. We have grown to become one of the fastest selling, top-ranked brands in our category. The brand has garnered national press recognition as a cult-favorite in Bon Appetit, Forbes, Refinery29, Healthline, Men’s Health, Food & Wine, and more.Honey Mama’s is beloved for its one-of-a-kind texture, often compared to brownie batter, chocolate truffles, or fudge – but the real treat is discovering each bar is made from only a limited number of nutrient-rich whole food ingredients. Our mission is to further the food-as-medicine movement by giving consumers a uniquely memorable, indulgent experience that contributes simultaneously to health and vitality. About the RoleThe Brand Manager is responsible for helping drive the overall health and growth of the Honey Mama's brand. This role supports the development of brand strategies, execution of product renovation / innovation, and optimization of promotional initiatives designed to increase brand awareness, drive trial, and convert sales.This position works cross-functionally with Sales, R&D, Operations, Finance, and external agency partners to deliver key company business objectives.The ideal candidate is both strategic and hands-on, comfortable supporting long-term brand plans while also jumping into day-to-day execution. They thrive in a fast-paced, entrepreneurial environment where priorities evolve and flexibility is essential.Key ResponsibilitiesBrand Strategy & ManagementExecute annual brand marketing plans aligned with company goals.Ensure overall brand positioning, messaging, and visual consistency across all retail channels.Identify opportunities to strengthen brand awareness, household penetration, and consumer loyalty.Monitor competitive activity, industry trends, and emerging consumer insights, using consumer research and market data to inform strategic recommendations.Product Commercialization & Cross-functional LeadershipPartner with R&D, Operations, and Sales to bring our products to market, working with the Director of Marketing to lead cross-functional initiatives.Execute successful renovation and innovation projects from concept through commercialization.Coordinate and manage product launch timelines; own packaging design briefs & creative execution; support messaging development; and help develop buzzworthy go-to-market plans.Work closely with Sales to develop new item forecasts and track post-launch results.Retail & Sales SupportAnalyze syndicated data to identify consumption trends and provide actionable insights.Develop strategic, data-based sell-in stories and sales support materials including presentations, sell sheets, and promotional collateral.Partner with the Sales team on retail activation opportunities and customer-specific marketing initiatives.Support trade shows, sampling events, and customer presentations as needed.Marketing SupportCollaborate with other marketing team members to support content development for paid media campaigns, our website, and social media initiatives, as well as support in-market event execution.Manage and coach one direct report.Assist in developing and managing the annual marketing budget.QualificationsBachelor's degree in Marketing, Business, Communications, or a related field.5+ years of experience in brand management or product marketing, preferably within consumer packaged goods (CPG) or related industries. Experience in and passion for Natural Foods / Products is strongly preferred.Proven experience building and growing brands with purpose.Demonstrated leadership delivering innovation and renovation projects.Strong financial acumen and analytical skills with syndicated data (SPINS, Nielsen, Circana) savviness.Curiosity for and experience with consumer insights.Strong interpersonal and communication skills.Ability to manage multiple priorities while maintaining attention to detail.What Makes Someone Successful in This RoleThinks strategically while enjoying hands-on execution.Comfortable making decisions in a fast-changing environment.Highly organized with exceptional project management skills.Naturally collaborative and able to build strong relationships across departments.Creative problem solver who embraces change and new challenges.Curious, data-driven, and always looking for opportunities to improve.