Brand Manager

Responsibilities:- Develop and execute brand promotion plans, including integrated online and offline promotional strategies;- Plan and drive product marketing initiatives from conception to launch;- Lead brand and creative planning and execution;- Manage content marketing, overseas social media promotion, and KOL relationships;- Oversee integrated marketing, including new product planning, launch strategies, and go-to-market campaigns;- Plan and execute localized marketing campaigns in overseas markets.Requirements:- Bachelor's degree or above in Advertising, Marketing, or a related field;- 5+ years of consumer brand marketing experience in the UK;- Strong track record in brand creativity, planning, and promotion;- Access to extensive overseas media and KOL networks;- Proven experience planning and executing a range of brand marketing campaigns;- Demonstrated record of successful brand marketing in the UK;- Deep understanding of UK culture and local market nuances.