Brand Manager

Reports to: Head of BrandLocation: Santa Ana, CA (on-site)Job Type: Full-time Salary: $90k - $110KAbout UseJam is a bootstrapped consumer products company that has built, scaled, and exited multiple brands — all without ever taking a dollar of outside capital. Our portfolio includes category leaders ranked at the top of Amazon, carried in major retailers nationwide, and sold across DTC, marketplaces, and every channel in between.We're not a startup hoping something works. We're a team that has done it repeatedly — taken products from zero to eight figures, landed them on retail shelves nationwide, and built real brands that consumers love. We operate like a holding company with the speed of a startup: small team, no bureaucracy, massive ownership.This is the place where you'll see the entire machine — sourcing, product development, packaging, manufacturing, compliance, marketing, marketplace strategy, retail — all under one roof. If you want to learn how consumer products actually get built and shipped at scale, there is no faster education than this.The Role Shameless makes better-for-you candy: low sugar, high fiber, no artificial dyes. We're growing quickly across retail, DTC, Amazon, and TikTok.As Brand Manager, you'll keep brand plans moving into market — and make sure Sales has what they need to execute them. You'll help manage the brand and retail marketing calendar, translate strategy into clear programs and realistic timelines, and keep Sales, Ops, Creative, Growth, and agency partners aligned on what's happening, when, and what needs to happen next. You'll be the connective tissue between strategy and execution, making complex plans simple and actionable for the teams responsible for bringing them to life. It's a hands-on role that will suit you if you enjoy organizing complexity, driving follow-through, and taking pride in the details that make retail execution work.What You'll DoBrand MarketingMaintain the brand and retail marketing calendar across Retail, DTC, Amazon, and TikTok as the team's shared source of truthKeep Sales, Ops, Creative, and Growth on the same dates and priorities, surfacing conflicts early as timing shiftsTake strategy from channel leads on each NPD drop (omnichannel, channel-exclusive, and retailer-exclusive) and translate it into clear delivery points: what partners get, in what format, by whenReview work for brand and creative detail before it reaches leadership — typography and color, claims that match the pack, copy that sounds like Shameless, assets sized right for each channel — and hold that consistency as the same launch shows up in very different formatsSales PartnershipPartner with Sales to turn brand and channel plans into executable retail programs, so teams know what is happening, when, where, and what they need to doKeep Sales ahead of upcoming launches, retailer programs, and promotions with clear summaries of timing, deliverables, assets, and next stepsBe the point of contact between Brand and Sales, so sales teams have what they need to take programs to retail partnersRetail ExecutionSupport retailer-specific programs from brief through launch, keeping assets, copy, product information, and approvals aligned to retailer submission and in-market datesTrack launch readiness across key accounts, catching gaps in assets, content, approvals, or timing before they become issuesMake sure retail assets are accurate, complete, properly formatted, and ready for retailer use across digital and physical touchpointsProject ManagementBuild timelines backwards from the in-market date, then break projects into tasks and briefs for the right internal owner or agency partnerCapture action items from every call (who, what, by when) and see them through to closeKeep everyone current on status, with an early heads-up when something needs attentionRoute completed work to heads of department for review, pull feedback into one clear set of revisions, and keep the asset trail current so anyone can find the latest brief, approved creative, and planAgency/Team CoordinationServe as the day-to-day contact for agencies touching the brand: branding and creative, retail marketing (paid ads, .com listing management), and influencerWrite and update clear briefs — objective, audience, deliverables, date — and keep agencies current on calendar changes and priority shiftsTrack deliverables against the brief and flag timing or decisions for the Head of Brand Agency budgets, scopes, and contracts sit with the Head of Brand + GM, so this role can stay focused on the work itselfLet's Work Together if: 4-5 years of brand or retail marketing experience in CPG and DTC. Food, beverage, or snacking is a plusHands-on experience maintaining a multi-channel marketing calendar across retail and ecommerceExperience turning strategy into assigned tasks and keeping Sales, internal teams, and agency partners on scheduleA good eye for brand and creative detail. You can look at a layout, a pack callout, or a line of copy and tell when something's offStrong written and verbal communication, especially in briefs and status updates, and comfort in a fast-moving environment where priorities shiftFamiliarity with Google Workspace and a project management platform (ClickUp, Asana, Monday, or similar)Working fluency with AI tools, Claude in particular, and a habit of using them to streamline the day to day: drafting briefs and recaps, turning calls into action items, and building templates and workflows that cut down manual adminBased within roughly 30 miles of our Santa Ana office, since this role is on-siteBonus Points:Launching new products into mass or grocery retailRetail media platforms (Roundel, Walmart Connect, Kroger Precision Marketing, Instacart) and retailer .com content managementTikTok Shop or subscription DTC experienceInfluencer and creator program managementBenefitsCompetitive base salary designed to reward high performance and impact401(k) plan with company matchingComprehensive health benefits including medical, dental, and vision coverageStock option plan so you can share in the value you help buildGenerous paid time off and company holidaysReal ownership and autonomy to drive measurable growthOngoing professional development opportunities as we scale