Brand Manager

Brand Manager - Distributor ManagementRole OverviewWe are seeking a commercially driven and analytically strong Brand Manager to manage and develop our brand performance in assigned markets. The candidate will be responsible for overseeing distributor and retail partners, ensuring financial delivery, brand positioning integrity, and operational excellence across the territory. The successful candidate will act as the brand owner for the market — driving growth while safeguarding brand equity and global standards.Key Responsibilities1. Market & Distributor Management

• Act as the primary point of contact between Brand and assigned distributor/retail partners.
• Lead structured Monthly and Quarterly Business Reviews with distributor management.
• Drive alignment on sales targets, marketing plans, product launches, and strategic priorities.
• Hold distributor accountable to agreed KPIs and performance targets.2. Financial & Commercial Performance
• Own and monitor market-level performance including:
• Sell-in and sell-out targets
• Revenue growth
• MSRP Enforcement
• Market share development
• Monitor stock aging and implement corrective action plans.
• Ensure pricing integrity and prevent unauthorized discounting.3. Assortment & Product Strategy
• Approve and optimize assortment strategy aligned with brand direction.
• Ensure balanced representation across key collections.
• Monitor SKU productivity and recommend assortment adjustments where required.
• Lead structured planning and execution of new product launches.4. Brand Positioning & Visual Merchandising
• Safeguard brand positioning within every assigned market.
• Ensure compliance with VM and brand guidelines across all POS.
• Conduct VM audits and drive corrective actions where needed.
• Approve local adaptations of marketing and communication materials.5. Marketing & Activation Oversight
• Align and approve annual marketing plans and budgets with distributor partners.
• Oversee execution of in-store activations, campaigns, and brand events.
• Evaluate ROI on marketing investments.
• Ensure all activities enhance brand desirability and long-term equity.6. Distribution & Channel Strategy
• Evaluate and approve POS expansion, relocation, or rationalization proposals.
• Ensure appropriate channel mix and brand representation standards.
• Support long-term market development initiatives.7. Reporting & Market Insights
• Develop structured performance dashboards covering:
• Sales performance
• Inventory health
• SKU productivity
• Marketing effectiveness
• Provide actionable market insights and risk assessments.
• Proactively identify growth opportunities and operational risks.Qualifications & Experience
• Master’s or bachelor’s degree in business, Marketing, or related field.
• 2–4 years of experience in brand management, preferably within watches, luxury goods, fashion, or premium consumer brands.
• Experience working with distributors or multi-market operations.
• Strong analytical and financial acumen.
• Proficiency in Excel and performance reporting tools.