Brand Manager

Position Summary:The Brand Manager is responsible for developing and executing brand strategies that enhance brand equity, drive business growth, and maintain the prestige and exclusivity of a lifestyle brand. This role oversees marketing initiatives, product positioning, customer engagement, and brand communications while ensuring consistency with the brand's heritage, values, and premium market positioning.

Key Responsibilities

Oversight of a portfolio of Lifestyle Eyewear brandsDevelops and drives business and marketing plans/budget for North AmericaAnalyzes sales to understand and react to the current business situation for brands managedReports on business and distribution strategy for all sales channelsDevelops commercial ideas to help drive both wholesale shipments and retail sales – collaborating with the Trade Marketing/Marketing Services team for execution.U.S. liaison with counterparts in ItalyCreates brand presentations, product release presentations, assortment plans, brand news updates and other training materials for sales supportActively participates in distribution strategy development by channelParticipates in product selection, pricing and collection maintenanceWorks closely with planning to allocate product by channel of distributionRetail Market Week: presents brand and product direction, maintains line sheets and samples in addition to developing sell through initiatives by RetailerOptical Business Development Events: partners with sales team to help present the brands, showcase products and develop programs to drive sell throughKey Accounts: Provides brand approval and brand presentation materials to key accounts to help solidify future orders for future releasesOpportunity for TravelExperience Requirements & Skills:Minimum of 6 years Brand Management experience required. Fashion and/or luxury experience strongly preferred.Bachelor's degree preferredInterest in fashion accessoriesStrong Analytical approachExcellent verbal and written communication skillsAdvanced in MS Office applications with high proficiency in Excel and PowerPointPolished, professional and fashion forward individuals with demonstrated success in Brand Management