Brand Manager

Job Responsibilities

Set and deliver the growth objectives for the assigned brand. Act as the core brand owner to manage the brand operation. Full P&L responsibility & ownership.Develop marketing and brand plan to meet the overall business objectives and acquisition target. Lead key execution to improve business performance including acquisition drive, brand communication, media planning, price & promotion planning and NPD development etc.Focus on creating brand values. Initiate data analysis to deliver powerful data insights and translate into effective brand communication. Develop acquisition and business plan to create the ultimate consumer experienceMonitor brand performance & competitor activity. Conduct business analysis to identify key business opportunity. Manage total brand budget with expenditure control, maximizing budget efficiency and ROI.Closely partner with other functions to ensure effective execution of the set plan. Lead the development of consumer acquisition together with CRM, Medical and TM teamRequirementsDegree in marketing, business administration or related disciplineMinimum 5 years of experience in marketing preferably with FMCG companies. Candidate with less experience will be considered as Assistant Brand Manager.Experience in new product development and launching, running consumer focus group, TVC commercial & other media production, etc.Strong interpersonal skills, creative mindset with great attention to detailsAgency communications and project management skillsGood consumer insight identification and translation skills. Learning agility with growth mindsetProficiency in MS Excel, PowerPoints, WordGood command of English and ChineseInterested candidates please attach your latest resume with your latest and expected salary for application.