Brand Manager

We're hiring: Brand Manager|ZlatiboracFounded in 1992, Zlatiborac is a Serbian producer of traditional dry-cured meat products, combining authentic recipes from the Zlatibor mountain region with modern production technologies. With 40,000 m² of advanced facilities and a strong commitment to quality and food safety, our products reach consumers in Serbia and international markets, including Germany, Austria, France, Sweden, Russia, and Kazakhstan.Rooted in tradition and driven by innovation, we continue to invest in sustainable growth, technology, and people — building brands that stand out in a competitive market.About the roleWe are looking for an experienced Brand Manager to take ownership of brand and category management, from market analysis and strategy development to campaign execution and day-to-day implementation.This role combines strategic thinking, analytical insight, creativity, and strong execution skills. We are looking for someone who can identify growth opportunities, translate consumer and market insights into effective brand initiatives, and take projects from concept to completion.Key Responsibilities Manage the brand and category.Analyze market trends, category performance, consumer behavior, and business results to identify challenges and growth opportunities.Develop and implement brand strategies and annual marketing plans aligned with business objectives.Plan and execute ATL and BTL campaigns, including tactical, brand image, and NCP campaigns.Lead major marketing projects from concept to delivery, including TV commercial development and production.Manage creative and media agencies, external partners, budgets, costs, and project timelines.Monitor brand and category performance, market share, sales results, and profitability, recommending actions to improve business performance.Contribute to pricing strategy and portfolio management, considering market dynamics, sales channels, and business objectives.Collaborate with Trade Marketing and Sales on sales planning, sales mix, and point-of-sale activities.Contribute to new product development and the improvement of existing products, including packaging and formats.Plan and analyze market research, product testing, and consumer insights, translating findings into actionable initiatives.Monitor competitors and market developments to identify emerging trends and opportunities.Collaborate with Development, Design, Trade Marketing, Sales, and other relevant teams to ensure successful project delivery.Track marketing performance and ensure high-quality, timely execution of planned activities.Manage multiple projects, priorities, and deadlines effectively.What we're looking forAt least 5 years of experience in Brand Management.Mandatory experience in the FMCG industry.Proven experience in developing and implementing brand strategies and marketing campaigns.Strong understanding of market trends, consumer behavior, and business performance indicators.Experience managing marketing projects, agencies, and budgets.Strong analytical skills and the ability to translate data into actionable business decisions.Creativity, initiative, and a results-oriented mindset.A high level of ownership, independence, and strong organizational and project management skills.Excellent communication and collaboration skills.Ready to make an impact?If you combine strategic thinking with creativity, understand what drives consumers, and know how to turn market insights into brand growth and business results, we’d love to hear from you.Join Zlatiborac and help shape the future of our brand, combining a strong heritage with new ideas and ambitious growth plans.Apply now and take the next step in your career!