Brand Manager

JOB REQUIREMENTS:Bachelor’s degree in marketing, business administration, management or any business – related courseAt least 4 years of working experience in Marketing is requiredExperience from FMCG industry is highly preferredCOMPETENCIES & SKILLS:Excellent knowledge in brand managementGood knowledge about marketing managementGood understanding of contemporary branding principles and modelsBusiness AcumenMarket Research SkillsTime and project management skillsCreativity and an ability to produce innovative and original ideasProficient in Microsoft Office Applications (Microsoft Word, Excel, Outlook and PowerPoint)Strong verbal, written communication and presentation skillsAnalytical skills and attention to detailTeamworking skillsOrganized and systematicDUTIES AND RESPONSIBILITIES:Brand Manager is responsible for brand building and generating demand through effective, strategic marketing planning and product development.Market, Customer & Competitor InsightsStrong understanding of category dynamicsDeveloping understanding of retail needs by managing account discussions with SalesManaging consumer target development/ Strong understanding of consumer insightsRegularly is in the field looking for opportunities and threatsStrategic & Operational Business/Market PlanningLeadership in the creation of the business planSupport 3-year plan as needed with perspectives from day-to-day businessMarketing ExecutionUse input and recommendations from research, agency partners and cross functional teams to develop marketing plans and brand strategy. Takes responsibility for all components of the marketing plan (Advertising, PR, media).Translates Brand Strategy into Marketing Plans.Provide direction to agencies and cross functional teams to execute against brand strategy.Develops, owns and manages the P&L for the brand.Understands how profitability is achieved for the brand and makes recommendations for budget allocation.Is accountable for the execution in the market, gives the proper tracking to the implementation, provides visibility to the organization and recommends actions to ensure the final result is achieved.Marketing InnovationIdentifies innovative ideas within area of responsibility and contributes to a fact-based case to support them. This includes innovative marketing tactics and using insights to optimize plans.Identifies innovative ideas and apply to LTS/3-year plan.Brings to life new initiatives by leading the innovation process, from working with Global Marketing to providing tools to local multifunctional team (Regulatory, Finance, etc.)Data Analysis, Interpretation and CommunicationAnticipate and provide necessary analyses in advanceSynthesize information across data sources and provide analysis and recommendations in a holistic mannerPerformance and Program MetricsIs accountable of the final business results including sales, shares and profitDesigns brand standards and coordinates the development of specific metrics in collaboration with cross-functional partners for marketing plans and the start of new programsEvaluates and validates multiple, complex and integrated factory, supply, consumption, and financial/spending dataApplies analytics to determine the performance of programs and marketing activities