Brand Manager

Role SummaryThe Brand Manager is in charge of building and protecting the Kimstore brand across all channels – website, Shopee, Lazada, TikTok, YouTube, and offline programs. This role owns brand strategy, competitive analysis, thematic campaigns, and product growth inside Kimstore, working closely with Marketing, E-commerce, Category, and Content teams.Key Responsibilities1. Brand Strategy & Positioning

• Define and refine Kimstore’s brand positioning, personality, and messaging for tech-loving Filipinos.
• Meet with key stakeholders (CEO, Marketing Head, E-commerce, Category) to align on brand objectives, priorities, and annual roadmap.
• Develop and manage the annual brand calendar (key seasons, launches, tentpole moments, 20th anniversary/Tech Tayo programs, etc.).
• Ensure that every campaign, product push, and partnership is on-brand and consistent across all touchpoints.2. Competitive, Category & Consumer Analysis
• Regularly analyze industry, competitor, and market trends in gadgets, tech lifestyle, and e-commerce.
• Track competitor activity on website, Shopee, Lazada, TikTok, YouTube and social media (pricing, promos, content, positioning).
• Work with Data / E-commerce to review consumer behavior, traffic, search terms, reviews, and feedback to find opportunities.
• Translate insights into clear recommendations on brand direction, campaigns, and product focus.3. Thematic Campaigns & Brand Communication
• Plan and execute thematic campaigns (e.g., back-to-school, 11.11/12.12, payday, graduation, Christmas, tech lifestyle themes).
• Lead campaign planning from brief → concept → execution → post-campaign review.
• Work with Creative, Media, and Content teams to develop campaign key visuals, taglines, and storylines.
• Ensure brand presence is strong and consistent across:
• Kimstore website (banners, landing pages, PDP messaging)
• Marketplaces: Shopee, Lazada, TikTok Shop (storefronts, hero SKUs, vouchers, brand days)
• Social & video: TikTok, YouTube, Facebook, IG (content pillars, series, creator collabs).
• Track and report on campaign performance (awareness, reach, engagement, traffic, sales lift).4. Product Growth Inside Kimstore
• Partner with Category/Buying to identify hero SKUs, ecosystems, and key brands that Kimstore should push.
• Create launch and growth plans for priority products and ecosystems (bundles, upsell/cross-sell, membership hooks, creator content).
• Work with E-commerce and Marketplace teams to ensure:
• Strong product storytelling on PDPs (benefits, use-cases, comparisons, lifestyle angles).
• Visibility of key products in homepage, category pages, campaigns, and search.
• Monitor performance of focus products and recommend next actions (stronger push, repositioning, bundling, or replacement).5. Kimstore Programs & Brand IP
• Lead brand work for Kimstore signature programs (e.g., Tech Tayo movement, Kimstore Elite / membership, trade-in, live selling shows, creator programs, CSR/education initiatives).
• Develop program identities (names, look and feel, messaging) and ensure they ladder up to the main Kimstore brand.
• Work with internal teams and partners to create consistent program assets: pages, banners, pitch decks, show formats, community content.
• Ensure programs are communicated clearly across website, marketplaces, email, and social channels.6. Cross-functional Leadership & Execution
• Lead marketing campaigns cross-functionally, working closely with:
• Creative & Content (assets, videos, copy)
• E-commerce & Marketplaces (onsite placements, vouchers, store design)
• Category/Buying (assortment, pricing, deals)
• Sales & Operations (offline activations, events, pop-ups).
• Facilitate campaign and brand ideation sessions to keep concepts fresh, relevant, and exciting.
• Prepare simple but clear brand and campaign reports for leadership (what we did, what worked, what didn’t, next steps).Key Success Metrics
• Growth in brand awareness, preference, and consideration.
• Improvement in traffic, engagement, and conversion on Kimstore channels for brand-led campaigns.
• Successful launch and growth of focus products and Kimstore programs.
• Strong and consistent brand look & message across website, marketplaces, and social/video channels.Qualifications
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5+ years experience in Brand Management / Marketing, preferably in retail, beauty, FMCG, or e-commerce/marketplaces.
• Strong understanding of consumer brands, digital marketing, and omnichannel campaigns (website + Shopee + Lazada + TikTok + YouTube).
• Comfortable with data and analytics (reading dashboards, basic KPIs like traffic, CVR, AOV, CTR, ROAS, brand lift).
• Experience managing creative development and production (KV, photo/video shoots, social content, PR or collabs).
• Excellent communication, collaboration, and presentation skills.
• Passion for tech, gadgets, and digital lifestyle is a big plus.