Brand Manager

Carnal | Full-Time | On-site Role OverviewWe're looking for a Brand Manager who can build and grow brands through strategic thinking, consumer understanding, and impactful marketing. You'll be responsible for developing brand strategies, driving integrated marketing campaigns, and ensuring every consumer touchpoint is consistent, meaningful, and aligned with business objectives.You'll work closely with strategy, creative, media, influencer, and client teams to bring brand ideas to life and deliver campaigns that create measurable business impact.

Key Responsibilities

Own and manage brand strategy for assigned clients.Develop annual, quarterly, and campaign-level marketing plans aligned with business objectives.Translate consumer insights and market trends into actionable marketing initiatives.Create clear campaign briefs for creative, content, influencer, and digital teams.Ensure consistency across all brand touchpoints and communication.Work closely with internal teams to execute integrated 360° campaigns.Analyze campaign performance and recommend optimization opportunities.Monitor competitor activities, category trends, and emerging consumer behavior.Participate in client meetings and confidently present strategic recommendations.Collaborate with research, analytics, and media teams to measure brand performance.Manage campaign timelines while ensuring high-quality execution.Qualifications3-6 years of experience in Brand Marketing, Brand Management, Marketing, or Category Management.Prior experience in FMCG, consumer brands, D2C, or a brand-focused agency is highly preferred.Strong understanding of consumer behavior, market research, and brand positioning.Experience working on integrated marketing campaigns across digital, social, influencer, and offline channels.Ability to convert business objectives into actionable marketing strategies.Excellent stakeholder management and presentation skills.Strong analytical mindset with comfort working with campaign performance data.Proactive, detail-oriented, and highly collaborative.Bonus PointsExperience managing influencer-led or digital-first campaigns.Familiarity with AI-powered marketing tools and consumer intelligence platforms.Exposure to media planning, brand health tracking, or innovation launches.