Brand Manager
On The Rocks · Greater London, England, United Kingdom
Apply & track with Apply EdgeCompany Description On The Rocks is a wholesale distributor specializing in frozen food, ice cream, fresh food, ambient goods, and drinks. The company operates a strong, multi-temperature distribution network that enables deliveries six days a week, including next day delivery where possible. On The Rocks serves a diverse customer base ranging from small independent shops to large wholesalers, buying groups, and well-known high street brands. Its consolidated frozen, ambient, and chilled supply chain offers customers a streamlined delivery experience and a clear point of difference in the market. A consistent focus on systematic, reliable customer service underpins all operations.Role Description The Brand Manager is a full-time role based in Greater London with a hybrid working model, combining on-site collaboration and some work-from-home flexibility. This role is responsible for developing and executing brand strategies that strengthen On The Rocks’ market position across frozen, ambient, and chilled categories. Day-to-day activities include managing brand campaigns, overseeing visual identity and messaging, coordinating with sales and distribution teams, and ensuring brand consistency across all customer touchpoints. The Brand Manager will analyze market trends, track brand performance and customer insights, and translate findings into actionable marketing plans. The role also involves working with external agencies and internal stakeholders to create promotional materials, support key accounts, and drive brand awareness and loyalty.Qualifications Brand strategy and management skills, including experience developing and implementing brand plans in FMCG or food and beverage sectors.Marketing and communications skills, such as campaign planning, digital and offline marketing, and content development for B2B audiences.Analytical and commercial skills, including market research, data interpretation, performance reporting, and understanding of pricing, margin, and category dynamics.Stakeholder and project management skills, including cross-functional collaboration, relationship building with key accounts, and coordination with agencies and suppliers.Strong written and verbal communication skills, with attention to detail and the ability to adapt messaging for different channels and customer segments.Proficiency with common marketing and office tools (e.g., CRM systems, presentation software, spreadsheets) and comfort working with digital platforms.Ability to work independently in a hybrid environment, manage multiple priorities, and meet deadlines in a fast-paced distribution setting.Previous experience in wholesale, food distribution, or retail brands is highly beneficial; a degree in marketing, business, or a related field is preferred but equivalent experience is valued.