Brand Manager

We build healthcare brands with one ambition: to raise the standard.We believe that when you create products that become part of people's health and everyday lives, you have a responsibility to go deeper.That means looking beyond the label and standing behind the value every product delivers — committing to high standards and strong performance in everything we do, from how we develop our products to how we build our brands. We look for substantial innovation: solutions with the potential to challenge conventions and become real game changers in their categories.Today, Besta Med works across pharmaceuticals, medical devices and food supplements, in Bulgaria and internationally — a growing team of 100+ people building brands we're proud to put our name on.That's where Marketing plays a particularly important role: our brands don't exist only in presentations, campaigns or media plans — they become part of real people's lives. Building them requires more than good marketing - it requires curiosity, strategic thinking, creativity, and a genuine sense of responsibility for what you put into the world.If that sounds like the kind of brand you would like to build — we'd like to meet you.What we believe

• Comfort and growth rarely happen in the same room.
• Your greatest superpower is your attitude. You may not control every challenge that comes your way, but you always own what happens next — how you respond, what you learn and how you move forward.
• Motivation gets you started. Discipline keeps you moving. Real performance is built through consistency, ownership and the determination to keep raising the standard — especially when no one is watching.
• Character shows most when things don’t go according to plan. Good days are easy. It’s how you respond to setbacks, pressure and uncertainty that reveals the kind of professional — and teammate — you are.How we work
• How you do one thing is how you do everything - sloppy in the small stuff shows up in the big stuff eventually.
• Decisions move fast here. We'd rather act and adjust оn-the-go than wait for the perfect conditions.
• Don't wait to feel ready before asking a question or taking a shot at something. Readiness is usually a result of starting, not a condition for it.
• If someone finds a better way to do something, that becomes the new way. Nothing is set in stone just because it's always been done a certain way. We'd rather stay flexible and adaptable than attached to an old process.
• You don't rise to the occasion. You fall back on your habits and preparation.What you'll do
• Own how our brands are positioned in the market – from strategy to how the product actually looks on the shelf: product development, brand creation from scratch, route-to-market knowledge, communication, packaging, labels, etc. - if it represents the brand, it goes through you.
• Plan, implement, track, and analyze monthly ATL campaigns.
• Run brand events and BTL activities, including point-of-sale promotional activities.
• Lead the promotional mix from concept through execution.
• Plan and manage your brand budgets.
• Conduct market analyses and translate the findings into decisions.
• Join field visits with sales reps, medical reps: see how your products are actually displayed and sold at points of sale, how they are communicated and perceived, and bring back what you learn.
• Work closely with the whole commercial team - consult on pricing, positioning and train staff on product presentation.
• Support new brand projects, participate in innovations planning and identify growth opportunities ahead of the market.This position calls for tremendous potential for career advancement. You can expect to be involved in highly strategic decisions early on (marketing strategy, new product development, etc.).What we need from you
• A degree in Marketing or Business Administration, or equivalent experience.
• A healthcare or pharma background is a plus, not a requirement.
• At least 2 years of experience in marketing or brand management.
• Track record of brand stories you were responsible for.
• You stay on top of deadlines, even when the schedule gets tight.
• Able to manage a few projects at once without losing the details.
• Fluent English.
• Comfortable with MS Office.
• Be proactive, maintain a positive attitude.
• Adaptable, and confident presenting to others.
• Curious, analytical and critical — you speak up when something isn't working.
• A valid driver's license, since fieldwork is part of the role.What you get
• Competitive pay, plus performance-based bonuses.
• Onboarding plan and training from day one.
• Food vouchers
• MultiSport card
• Additional health insurance
• Travel costs covered.
• Regular trainings, events, and team activities.
• A culture that pushes you and also supports you.
• Access to tools, mentoring, courses, field training, and industry conferences.
• A cash bonus when you have a child, and a second one when they start school (ages 6–18).Send us your CV in English careers@bestamed.com . We read every one. Only shortlisted candidates will be contacted, and everything stays confidential.