Brand Manager

Manpower Croatia, on behalf of its client Maraska d.d., a well-established Croatian company specializing in the production and sale of alcoholic and non-alcoholic beverages, is looking for a candidate for the following position:Brand Manager (m/f)Location: Zagreb, Croatia

Job Description

Develop and implement brand management strategies, ensuring the brand’s identity and image are consistently maintained across all markets in which it operates.Participate in the development of new products that strengthen brand recognition and value.Coordinate collaboration with marketing agencies and external partners in the development and execution of marketing campaigns, including ATL, BTL, and digital activities.Plan, develop, and coordinate brand marketing activities in domestic and international markets, ensuring campaign consistency and effectiveness.Manage the annual marketing budget for assigned brands and ensure that planned objectives are achieved.Continuously monitor market trends, competitors, and sales performance, and propose initiatives to drive brand growth.Regularly visit points of sale to gain first-hand insight into the brand’s market presence and positioning.Develop and optimize products, pricing, and packaging for all markets in line with brand strategy and market potential.Monitor and analyze brand profitability across all markets (PLP, RSP, and ASP), collaborating with R&D and Production teams to optimize the cost of goods sold (COGS).

Requirements

University degree in Marketing, Economics, or a related field.At least 2 years of experience in the same or a similar role.Understanding of marketing concepts and channels, including ATL, BTL, digital marketing, social media, and PR.Creative thinking and an innovative mindset.Strong presentation and analytical skills.Project management skills.Proficiency in English.Valid Category B driving licence.Willingness to travel occasionally for fieldwork.

What We Offer

The opportunity to work for a company with a long-standing tradition and a strong portfolio of liqueurs and spirits.Permanent employment contract, subject to a six-month probationary period.Performance-based bonus.Travel allowance.Christmas and Easter bonuses, as well as holiday allowance.Discounted PassSport membership.Long-service awards.Gifts for employees’ children and an additional day off for parents whose children are starting first grade.Access to the internal social network, Jenz.A stable and supportive working environment that values initiative and new ideas.The opportunity to work in a manufacturing company and be involved in the entire end-to-end process, from initial product development to market launch.