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Brand Manager

MagnaPharm Marketing & Sales Romania · Bucharest, Romania

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We’re looking for a creative and results-driven Brand Manager to join our enthusiastic and high-performing Marketing Department and manage a dermatology/beauty portfolio. If you have a strategic mindset and the drive to grow brands in a dynamic environment, we’d love to have you on our team! Main responsabilities:Define, implement and monitor the marketing strategy and annual brand plans for the allocated portfolio, across sales force, medical division, distribution channels and final consumers.Maintain and strengthen brand identity, ensuring consistent positioning, messaging, visual identity and tone across all channels and touchpoints.Analyze market trends, consumer behavior, pricing, competitors and portfolio performance to identify growth opportunities and support data-driven decisions.Plan, execute and monitor ATL, BTL, PR, social media and promotional campaigns, ensuring alignment with brand objectives and commercial priorities.Coordinate the implementation of marketing activities, including collaboration with marketing and advertising agencies, while ensuring compliance with brand guidelines.Manage the marketing budget for the allocated portfolio, allocating resources efficiently, controlling costs and monitoring return on investment.Monitor KPIs, measure campaign performance, prepare reports and present relevant analyses to management and producers, as required.Conduct market visits, deliver product trainings for sales and medical teams, and maintain relationships with suppliers and Key Opinion Leaders.

Requirements

Bachelor’s degree in Marketing; Master degree is considered a plusWorking experience minimum 3 years in similar position, preferably within dermatological/beauty portfoliosStrong analytical skills, with good understanding of market trends, consumer behavior and portfolio performanceGood command of Excel and PowerPoint, with the ability to prepare clear analyses, presentations and reportsDriver’s license, category BExcellent communication and presentation skills, with fluency in spoken and written EnglishStrategic thinker with hands-on execution capabilities, result-driven mindset and customer orientationStrong project management skills, attention to detail and ability to manage multiple priorities simultaneouslyProactive, creative and collaborative person, able to work effectively in cross-functional teams Join us! We are a dynamic and passionate team, driven by innovation and excellenceAbout MagnaPharm Marketing & Sales RomaniaWith 30 years of experience in the pharmaceutical industry, MagnaPharm Marketing & Sales Romania provides integrated marketing, medical and pharmacy promotion, marketing/distribution, regulatory and market access services for a portfolio of reputable pharmaceutical industry partners.With a team of more than 260 employees, MagnaPharm Marketing & Sales Romania supports innovation and works every day to ensure that every patient and consumer benefits from high-quality medical solutions.MagnaPharm - One Team. One Solution