Brand Manager – Digital Products

Job RoleBrand Manager – Digital Products is responsible for driving or building equity of the assigned portfolio of the Bank while working closely with the business teams and designated external agencies to develop marketing campaigns to achieve the organizational priorities.Duties & ResponsibilitiesLeading the digital media strategy and communications of HNB.Planning and executing digital marketing communications and build product level awareness.Working with digital agencies to improve performance and brand engagement.Identifying the trends and insights of new digital and social media marketing mediums to stay ahead of the curveUtilizing a strong analytical ability to evaluate ‘end to end’ product offering on digital and social channels to ensure positive customer experienceUnderstand the business and see through the numbers with a consumer lensDevelop innovative campaigns to increase brand memorabilityLead brand strategy for digital products of HNBCollaborate with the business units and external partners to increase synergies through cohesive strategiesGet actively involved in crisis communication via digital channelsEducational QualificationsA Bachelor’s Degree from a recognized University in Marketing, Management or related field AND/OR A professional qualification such as CIM, SLIM or any equivalent qualification.A Master’s Degree from a recognized University will be an added advantageRelevant Experience A minimum of 06 years’ experience with exposure to brand management, advertising or marketing communications preferably in the Banking or Finance IndustryExperience in FMCG Brands will also be an added advantageCompetenciesAnalytical and decision-making skillsCustomer centricityExcellent people management skillsOperational excellenceGood communication and interpersonal skillsTechnical/functional skillsClient relationship management