Brand Manager(FMCG)

Location: KathmanduIndustry: FMCGExperience: 3-5 yrs in related fieldCompany Description SOLID FUTURE HR Consulting is a comprehensive HR solutions provider specializing in executive search, permanent recruitment, manpower outsourcing, and strategic HR advisory services.

The firm supports organizations with headhunting, executive and culture assessments, and employee value estimation to strengthen workforce quality and performance. It also focuses on creating valuable employees through business process improvement and gap analysis, helping clients align talent with organizational goals. A team of experienced professionals delivers the full range of HR services across different domains, offering tailored support to diverse industries.Role Description The Brand Manager (FMCG) will oversee the development, positioning, and growth of assigned fast-moving consumer goods brands in the Kathmandu market. This full-time, on-site role involves planning and executing brand strategies, managing product launches, monitoring market trends, and analyzing consumer behavior and competitor activity. The person in this role will coordinate with sales, marketing, and trade teams to design promotional campaigns, optimize pricing and distribution, and ensure consistent brand messaging across all channels. Daily responsibilities include reviewing performance reports, working with creative agencies on packaging and communication, managing budgets, and preparing regular brand performance updates for management. The Brand Manager will also drive innovation initiatives, support customer engagement programs, and ensure alignment of brand activities with overall business objectives.ResponsibilitiesBrand Strategy & Positioning: Formulate and execute comprehensive annual brand plans, campaigns, and communication strategies to enhance equity and top-of-mind recall.Campaign & ATL/BTL Execution: Lead end-to-end execution of television, digital, print, outdoor (ATL), and ground activation/trade marketing (BTL) initiatives.New Product Development (NPD): Drive market research, consumer insights, packaging redesigns, and seamless commercial rollouts for new product variants.Agency & Vendor Management: Partner with creative agencies, media buyers, digital teams, and PR firms to produce compelling visual assets and optimize campaign ROI.Budgeting & Performance Tracking: Manage brand marketing budgets, analyze ROI on promotional spends, and track market share, volume growth, and consumer feedback metrics.SkillsEducation: Bachelor’s or Master’s degree in Business Administration (BBA/MBA) with a specialization in Marketing.Experience: 3–5 years of core brand management or assistant brand management experience in the FMCG sector.Competencies:Strong expertise in consumer behavior, digital marketing platforms, and campaign analytics.Proven track record in multi-channel ATL/BTL campaign execution and product rollouts.Excellent agency management, cross-functional project leadership, and presentation skills.High creative vision paired with strong numerical and commercial acumen.