Brand Manager - Home Appliances

Company DescriptionKanawat for Trading & Distribution is one of Egypt’s leading trading, distribution, and supply chain companies, specializing in consumer electronics and home appliances. Established in 2016, the company has built a strong reputation for operational excellence, nationwide coverage, and technology-driven solutions. Kanawat partners with globally recognized brands such as Samsung, Carrier, and Midea, and owns Armadillo, its proprietary brand focused on innovation and quality. The company provides end-to-end services including trading, warehousing, logistics, retail operations, and last-mile delivery, supported by authorized service centers for after-sales support. Through Kanawat Stores and advanced digital capabilities, the organization connects world-class brands and its own products with customers across Egypt.Job SummaryWe are looking for a highly experienced Brand Manager with 5+ years of experience to lead the brand strategy, marketing direction, and market growth of a local home appliances brand with strong experience in the Egyptian market, consumer marketing, and building brands within a competitive environment.Key Responsibilities- Develop and lead the overall brand strategy and long-term marketing vision in line with business objectives.- Drive brand positioning, consumer proposition, communication strategy, and brand identity.- Develop and execute annual marketing and communication plans across digital, BTL, retail, and trade channels.- Lead product launches, campaigns, promotions, and seasonal marketing initiatives.- Analyze market trends, consumer insights, competitors, pricing, and market opportunities to identify growth areas.- Work closely with Sales, Product, Trade Marketing, Commercial, and Management teams to ensure alignment between brand and business objectives.- Lead and manage external agencies including creative, media, digital, PR, and production partners.- Oversee brand communication across all touchpoints, ensuring consistency and strong market presence.- Develop strategies to increase brand awareness, consideration, market share, and consumer engagement.- Manage the marketing budget and ensure effective ROI-driven allocation of resources.- Monitor and evaluate campaign and brand performance through relevant KPIs and market indicators.- Lead the development of product communication, packaging, catalogs, POSM, retail materials, and other brand assets.- Provide senior management with regular market updates, brand performance reports, insights, and strategic recommendations.- Identify new business and product opportunities based on consumer needs and market dynamicsRequirements- Bachelor’s degree in Marketing or Business Administration.- 5+ years of relevant experience in Brand Management, preferably within Home Appliances, Consumer Electronics or a related industry.- Proven experience in developing and executing brand and marketing strategies.- Strong knowledge of the Egyptian market, consumer behavior, and competitive landscape.- Excellent strategic, analytical, and decision-making skills.- Strong understanding of digital marketing, social media, BTL, and retail marketing.- Experience with a local Egyptian brand is highly preferred.