Brand Manager, Own Brand Cosmetics

Brand Manager – Own Brand CosmeticsAbout the RoleWe are looking for a passionate and commercially driven Brand Manager to lead the growth of our own-brand cosmetics portfolio. This role will drive brand strategy, product innovation, portfolio management, and integrated marketing initiatives to build strong consumer brands and deliver sustainable business growth.Key ResponsibilitiesDevelop and execute brand strategies, positioning, and annual plans to drive business growth and brand equity.Lead product innovation and new product development from concept to launch, informed by consumer insights and beauty trends.Manage portfolio, assortment, pricing, and product lifecycle to maximize sales and profitability.Analyze consumer, market, and competitive trends to identify growth opportunities and inform business decisions.Plan and execute integrated marketing campaigns across digital, social media, influencer, retail, and e-commerce channels.Partner with e-commerce teams to accelerate online sales growth and optimize digital performance.Manage budgets, forecasts, and business performance to deliver sales, profit, and market share targets.Collaborate with cross-functional teams and external partners to ensure successful product launches and execution of key initiatives.QualificationsBachelor's Degree in Marketing, Business, Communications, or a related field.3-5 years of Brand Management experience.Strong experience in brand building, product innovation, and marketing campaign execution.Excellent analytical, project management, and stakeholder management skills.Strong commercial acumen with a results-driven mindset.Preferred QualificationsStrong cosmetics brand management experience is highly preferred.Beauty retail experience is a strong advantage, including exposure to specialty beauty, department store, drugstore, or omnichannel retail environments.Experience managing makeup, skincare, personal care, or other beauty brands.Familiarity with beauty trends, influencer marketing, social commerce, and e-commerce.Experience handling own-brand or private-label products is a plus.What We're Looking ForA consumer-centric marketer with a passion for beauty who can turn trends and insights into successful products, compelling campaigns, and sustainable business growth.