Brand Manager - Pharmaceutical Skincare

JOB PURPOSE: the Brand Manager – is responsible for building & executing comprehensive brand strategies and marketing plans that align with integrated dermatology strategy and contribute to the overall Marketing, Sales strategy, and broader marketing mix (HCP, consumer & trade). He/she is responsible for strong and timely execution and strong partner to Marketing Manager, Sales teams and supportive functions.

Key Responsibilities

Develop and implement marketing strategies in line with the global and regional marketing strategies.Plan and execute on-ground activations, and other customer engagement initiatives.Monitor the effectiveness of activations and campaigns, using insights to refine future strategies.Manage marketing budgets, monitor expenditures, track return ROI, and report on budget performance.Drive forecasting process (CPS).Collaborate with the principals marketing team, to align marketing and local market knowledge to brand strategies.Collaborate with internal teams (sales, regulatory, finance and supply chain) to align marketing strategies with business objectives.Coordinate with agencies and suppliers to ensure timely and successful campaign delivery.Support new product launches and campaigns with data-backed projections and post-campaign analysisEvaluate trends, assess new data, and keep up to date with the latest marketing techniques.Plan and execute all digital marketing campaigns, including marketing database, email, social media, and display advertising campaigns aligned to the company’s overall marketing & sales strategy.Develop and expand community and/or influencer outreach efforts in both Medical and consumer arenas.Develop and implement customer engagement activities that drive brand awareness and enhance loyalty and retention.Generate any reports, daily, weekly, monthly, quarterly, or yearly –if required.Drive BD based on the division LRP ambition to achieve company goals and targets.Submit a detailed Business Plan for the new opportunities including Expected P&L.Actively engage and search for all opportunities aligned with LRP objectives.Experience, Qualification and Skills:2–5 years (preferably in Pharmaceutical or Skincare industry)Bachelors / master’s degree in marketing, Business Administration, or related fieldFluency in English and Arabic.Advanced Microsoft Excel and PowerPoint Presentation SkillsProven experience in trade marketing, campaign planning and execution ideally within the retail or skincare sector. Prior experience in the beauty sector is a plus.Budget management skills, with the ability to track and optimize marketing expenditures.Innovative mindset with the ability to propose impactful marketing ideas and activations.