Brand Manager - Watches

Job PurposeWe are looking for a dynamic and commercially driven Brand, Licensing & Marketing Manager to manage the end-to-end lifecycle of our watch and jewelry brands — from product development and supplier coordination to brand positioning, marketing execution, sales support, and stock management.The role requires a strong understanding of luxury brand management, product trends, marketing, licensing, and the UAE/regional market, with the ability to translate market insights into commercially successful products and brand strategies.Key ResponsibilitiesBrand & Product ManagementDevelop product plans and coordinate with designers on new collections and product concepts.Liaise with designers and coordinate renderings, AI files, samples, corrections, and product development.Review value-engineering projects to ensure product quality and cost effectiveness.Monitor market trends, customer requirements, competitor activity, and product developments.Provide recommendations on product design, content, positioning, and brand development.Support the sales team with product information, POSM, displays, and brand presentations.Marketing & Brand CommunicationDevelop and implement strategic marketing plans across multiple channels and markets.Coordinate brand campaigns and marketing activities with internal creative/studio teams and regional teams.Manage catalogues, product communication, advertising calendars, PR, media planning, and promotional activities.Coordinate GWP and other marketing materials.Ensure consistent brand positioning and communication across all markets and customer touchpoints.Licensing & Brand Principal ManagementDevelop and maintain strong relationships with international brand principals and licensing partners.Understand brand DNA and ensure products and marketing activities remain aligned with brand guidelines.Coordinate product and marketing approvals with brand principals.Keep brand principals updated on new developments, collections, and marketing initiatives.Monitor contractual requirements, including royalty payments and related obligations.Sales, Market & Customer ManagementWork closely with sales teams to develop brand and product strategies for UAE and export markets.Conduct regular market visits and competitor analysis covering products, pricing, styling, and market trends.Support new collection launches across customers and regional markets.Prepare and present product updates during sales meetings and train sales teams on key product attributes.Support customer requirements, order planning, product proposals, and slow-moving stock strategies.Supplier & Supply Chain CoordinationCoordinate with suppliers on collection planning, forecasting, pricing, and order placement.Ensure new collections are rolled out to customers well in advance.Follow up on pending orders, pricing issues, production, and deliveries.Coordinate with logistics teams regarding incoming shipments, local deliveries, and required documentation.Work with internal teams to resolve shipment, stock, and product discrepancies.Stock & Commercial ManagementMonitor sales, stock levels, product performance, and category-wise performance across customers.Analyze stock health and identify best sellers, slow movers, ageing stock, and dead stock.Develop action plans for replenishment, phase-in/phase-out of collections, and liquidation of slow-moving products.Review customer stock and recommend appropriate replenishment or pull-back strategies.Monitor defective and damaged products and coordinate necessary corrective actions.Prepare and maintain sales, purchase, forecasting, stock, and performance reports.Budgeting & PerformancePrepare annual sales and purchase budgets for assigned brands and channels.Track monthly performance against targets and identify opportunities for improvement.Monitor marketing and purchase budgets.Analyze brand performance and provide regular business updates to management.Review credit notes and commercial adjustments related to slow-moving stock.RequirementsBachelor’s degree or diploma in Marketing, Brand Management, Business Administration, or a related field.3–5 years of relevant experience in brand management, marketing, product management, or a related commercial role.Previous experience in watches and jewelry is highly preferred.Experience in luxury, premium retail, distribution, or FMCG/consumer brands will be an advantage.Strong understanding of brand management, marketing, product development, and UAE market dynamics.Experience in advertising, promotions, campaign planning, and market analysis.Strong commercial understanding with experience in budgeting, forecasting, sales analysis, and stock management.Strong communication, negotiation, coordination, and stakeholder-management skills.Ability to work effectively with suppliers, sales teams, creative teams, logistics, finance, and international brand principals.Proficiency in Microsoft Office, particularly Excel and PowerPoint.Key CompetenciesBrand & Product ManagementStrategic MarketingCommercial AcumenMarket & Competitor AnalysisLicensing & Stakeholder ManagementBudgeting & ForecastingSales & Stock AnalysisNegotiation & CommunicationProject ManagementAttention to Detail