Brand Marketing Manager
TCL Electronics Türkiye · Kadıköy, Istanbul, Türkiye
قدّم وتابع مع أبلاي إيدجJob SummaryWe are looking for a Brand Marketing Manager to lead our brand strategy, marketing initiatives, and overall brand growth. This role will be responsible for strengthening brand positioning, driving marketing performance and ensuring a consistent and impactful brand experience across all channels.Key ResponsibilitiesDevelop and execute brand strategies to strengthen awareness, equity, and market positioning.Ensure consistent brand identity and messaging across all channels, while adapting to local market needs.Lead annual brand planning, including budgets, KPIs, and execution roadmaps.Monitor market trends, consumer insights, and competitor activity to identify new opportunities.Translate market insights into actionable initiatives that support business growth.Develop and oversee engaging content aligned with brand strategy and identity.Plan and manage paid media campaigns across search, social, and display channels, with a strong focus on ROI.Drive SEO/SEM strategies to increase visibility, traffic, engagement, and conversion.What We’re Looking ForBachelor’s degree in Marketing, Business, Communications, or a related field5+ years of experience in brand management, digital marketing, or a similar roleStrong understanding of brand strategy and market positioningData-driven mindset with strong analytical and problem-solving skillsExcellent communication, project management, and stakeholder management skillsAbility to work in a fast-paced, international environmentFluency in English is requiredApply today to join our team!