Brand Marketing Manager

About the Company : At Flow, we’re reimagining what it means to live, work, and connect. More than just a real estate company, Flow is a brand, a technology platform, and an operations ecosystem spanning condominiums, hotels, multifamily residences, and office spaces. We’re building a new kind of living experience: one that’s flexible, connected, and designed to create genuine community and real value for the people who call Flow home.Our mission is oneness: prioritizing our residents and their experiences, and fostering connection with ourselves, their neighbors, and the natural world. By putting people at the center of everything we do, we’re creating vibrant, human-centered communities where life, work, creativity, and play all come together in one place.About The RoleWe're building our MENA marketing team and looking for a mobile-first, content-first, influencer-first Brand Marketing Manager to bring our brand to life across social platforms. This is a hands-on execution role of the regional strategy that's owned by MENA marketing leadership. You'll be on the ground turning that strategy into scroll-stopping content, creator partnerships, and day-to-day social presence.Key ResponsibilitiesExecute the KSA social and content plan, translating strategy into platform-native content across Instagram, TikTok, YouTube, and LinkedInShoot social-first content short-form video, reels, stories, behind-the-scenes - on location and at eventsWork closely with the social media team on content calendars, scheduling, and platform strategyPlan and execute photoshoots - vendor coordination, shot lists, on-site productionRecruit, vet, and manage influencer partnerships: identify talent, negotiate deliverables, review output, nurture ongoing relationshipsWork with the Events team to turn influencer events into content - capture and distributeSupport in building the collateral operation: brand toolkit, templates, sales materials, presentation decks, signageSupport partnership development with the B2B team - co-branded content, partner marketing, joint activationsTranslate large scale marketing campaigns into content opportunitiesTrack performance, report on what's working, and feed learnings back to leadershipManage timelines and light budgets for the activities you ownWhat We’re Looking for: - 5–8 years hands-on experience in social media, content, or influencer marketing — ideally for a consumer brand in MENAA portfolio or reel of content you personally created (not just managed) vertical video especiallyFluency in the MENA social landscape — how TikTok, Instagram, Snapchat, and YouTube behave differently hereStrong instinct for trends and a bias for actionExcellent written and verbal communication in Arabic and EnglishNice to haveExisting relationships with regional creators, agencies, or production talentExperience with paid social, analytics tools, or social listeningPractical creator skills: shooting and editing on CapCut, Premiere, or similar. Good eye for pacing, framing, and soundHeadquartered in the United States, Flow was established in 2021 with a $350 million investment from Andreessen Horowitz (a16z), the largest individual investment in the venture capital firm's history.Since entering the MENA region in 2024 via the acquisition of close to one thousand units in Saudi Arabia, the company has become one of the largest owners and operators of residential real estate in the Kingdom.Joining the company now would mean stepping into a pivotal role at a transformational time. You’ll work alongside a high-caliber team to launch flagship communities, deliver iconic resident experiences, and redefine what it means to call the region home.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.