Brand Marketing Manager

Role: Brand Marketing ManagerAbout Staff BoomStaff Boom is an insurance operations partner that helps modernize insurance organizations to scale with control and efficiency. We partner with brokers, agents, MGAs, wholesalers, and carriers to take ownership of critical operational functions, allowing our clients to focus on growth, relationships, and service quality.By embedding trained insurance teams, proven processes, and automation into client operations, Staff Boom enables faster execution, allowing for scalable, growth – organic and acquisition, while expanding internal capacity and focus, not replacing it. Unlike traditional outsourcing firms, we build long-term operating partnerships and run high-performing teams that deliver consistent, disciplined, and cost-effective execution.Headquartered in Anaheim, California, Staff Boom supports core insurance functions across back-office operations, data processing, customer service, lead generation, and accounting and finance.At Staff Boom, we help modernize insurance organizations to operate better at scale.About The RoleThe Brand Marketing Manager is responsible for shaping and executing marketing strategy across traditional brand marketing channels. This role owns functional performance within their purview, translating business objectives into data-driven marketing initiatives that drive measurable impact.Reporting to the VP of Marketing, the Brand Marketing Manager leads a team of marketing professionals and external partners across brand marketing, public relations, events, and creative production. This role executes campaigns, optimizes performance, and ensures alignment across the mentioned touchpoints. This position requires the ability to analyze performance data, identify strategic opportunities, and confidently direct internal teams and external agencies toward outcomes that move the business forward.The Brand Marketing Manager transitions from execution oversight to strategic ownership, balancing analytical rigor with strong leadership and cross-functional influence.Responsibilities

• Strategy & Performance Ownership
• Analyze marketing performance data across events, PR, and traditional channels to identify trends, insights, and optimization opportunities
• Translate business objectives into marketing strategies and campaign plans aligned to growth goals
• Define KPIs and success metrics for initiatives under their ownership
• Provide strategic direction to internal team members and external partners, including PR agencies and vendors
• Regularly assess campaign performance and adjust tactics based on data insights
• Team Leadership & Production Oversight
• Lead and develop direct reports, ensuring clear prioritization, accountability, and quality standards
• Provide strategic oversight of the four-person design production team through two established lead designers: one responsible for creative quality assurance and one responsible for project management, workload allocation, and timeline adherence.
• Delegate responsibilities effectively while maintaining high-level oversight of execution
• Elevate team thinking from task completion to outcome-driven performance
• Identify process inefficiencies and implement improvements to increase scalability and effectiveness
• Build repeatable processes, templates, reporting structures, and operating rhythms that enable the team to manage a growing volume of work efficiently.
• Cross-Functional Alignment
• Partner with Sales and Leadership to align marketing initiatives with revenue objectives
• Provide strategic marketing input for company initiatives, industry positioning, and brand direction
• Ensure consistent messaging and integration across all marketing touchpoints
• Budget & Resource Management
• Support budget planning and forecasting for initiatives within their function
• Monitor marketing spend and evaluate return on investment across programs
• Make informed recommendations on resource allocation
• Subject Matter Expertise
• Own the strategy, planning, and performance of Staff Boom’s brand marketing function across public relations, events, customer engagement programs, print advertising, out-of-home advertising, and other traditional marketing channels.
• Review agency-developed content and recommendations critically, ensuring that messaging reflects Staff Boom’s positioning, business priorities, subject matter expertise, and executive voice.
• Establish event objectives, target audiences, success metrics, budgets, workback schedules, lead-management processes, and post-event follow-up plans.
• Translate event, PR, and campaign results into concise, board-ready reporting that clearly communicates outcomes, insights, return on investment, and recommended next steps.
• Develop print and out-of-home advertising strategies, including audience selection, market prioritization, media planning, placement recommendations, messaging, creative requirements, budgeting, and performance evaluation.
• Maintain strong working knowledge of brand marketing disciplines while effectively leveraging the specialized expertise of internal team members, agencies, and vendors.Core Competencies
• Strategic Thinking: Ability to synthesize data, market trends, and business objectives into actionable marketing strategies
• High Attention to Detail: Consistently reviews work for accuracy, completeness, consistency, brand alignment, and professional presentation before it is shared with senior leadership, clients, partners, or external audiences.
• Data Fluency: Comfortable analyzing performance metrics and using insights to inform direction and decision-making
• Leadership & Accountability: Drives team performance and holds others accountable for outcomes
• Decision-Making Confidence: Makes informed recommendations and provides clear direction to internal and external stakeholders
• Business Acumen: Understands how marketing initiatives impact revenue, brand positioning, and organizational growth
• Process Optimization: Identifies inefficiencies and implements improvements to scale performance
• Executive Reporting: Communicates performance insights clearly and concisely to senior stakeholders.
• Ownership & Accountability: Takes responsibility for the accuracy, quality, timelines, and performance of work produced by their function and holds team members, agencies, and vendors accountable to clearly defined standards.
• Production Leadership: Provides effective oversight of a high-volume creative production function, sets clear priorities and standards, and holds team leads accountable while empowering them to manage day-to-day execution.
• Quality Assurance & Standards: Establishes clear review processes, checklists, templates, and approval standards that enable the team to produce reliable, high-quality work without requiring routine review or audit. Experience and Education
• Bachelor’s degree in Marketing, Business, or related field required
• 5–8 years of progressive marketing experience within B2B, professional services, insurance, or related industries
• Experience overseeing a creative or marketing production team, including the ability to manage through team leads and maintain accountability for quality, capacity, workflow, and on-time delivery.
• Demonstrated experience analyzing marketing performance data and translating insights into strategy
• Experience leading marketing initiatives and supervising team members
• Experience working with external agencies and vendors
• Familiarity with CRM, marketing automation platforms, and performance reporting toolsSalary $75,000-$90,000