Brand Marketing Manager - Fashion

We're working exclusively with a global fashion and culture-driven brand with a cult following and a serious presence across Australia and the US. This is a business that sits where fashion, sport and entertainment meet, known for bold retail experiences, standout collaborations with some of the biggest names in the game, and a customer base that doesn't just shop the brand, they belong to it.The OpportunityThere has never been a more exciting time to join. We're looking for a Marketing Manager to join the Brand Marketing team at their Brisbane HQ, reporting to the Marketing Director. This is the connective role the entire marketing function runs through. You'll own the master Marketing Calendar and build a best-in-class Go-To-Market process that brings every campaign, product launch and collaboration to life across digital, retail, PR and events.This is a brand marketing role at its core. If you love building campaigns, telling stories, creating moments in store and online, and turning a brand into something people want to be part of, this is the one you've been waiting for.The RoleOwn and maintain the master Marketing Calendar across all channels, digital, retail, wholesale, PR and events, balancing brand-building moments with key trading periodsBuild, implement and refine a structured GTM framework for campaigns and product launches, covering objectives and KPIs, messaging and storytelling, channel strategy and rolloutLead end-to-end execution of integrated campaigns across digital, social, email, retail, PR and eventsAct as the central coordinator connecting Brand, Creative, Digital, Paid Media, PR, Retail and Wholesale, running WIPs, GTM kick-offs and campaign alignment meetingsOwn brand positioning, voice and identity, keeping the brand consistent and culturally relevant across every touchpointOwn content strategy across social, email, website and in store, and drive a high-performing email marketing programGrow the community through events, activations, collaborations and partnerships, and lead PR and media engagementUse data and insights to inform decisions, define KPIs, track performance weekly, report on ROI and optimiseManage marketing budgets and resource allocation with a strong ROI focusSupport and mentor junior team members and set the pace for a high-performing teamAbout You5+ years' marketing experience within fashion, lifestyle or premium retail, with a strong brand and campaign backgroundProven ownership of a multi-channel marketing calendar and campaign delivery from brief to launchExperience building or running structured GTM processes in a fast-moving retail environmentA natural orchestrator who aligns creative, digital, retail and PR teams and keeps everyone movingExperience across brand, PR, events, partnerships and content, with the commercial and analytical sharpness to balance brand and trading prioritiesHands-on email marketing and content strategy experience, with a strong grasp of customer segmentationCulturally connected. You understand what makes a brand relevant and how to build something people want to be part ofWhat's On OfferCompetitive salary and team benefits, including generous staff discountsA front-row seat to some of the biggest brand moments in the market, collaborations, activations, events and launchesOngoing development and real career progression in a global, growing businessA high-energy, collaborative HQ culture that values performance, creativity and leadershipThe chance to build the GTM engine your way and make a meaningful impact on a brand people genuinely loveif this sounds like you or if it has even just piqued your interest, please apply and we'll be in touch with more details about the brand and opportunity