Brand Senior Specialist

About the jobAt Basamh Group, our mission is to grow people and companies by empowering individuals and fostering collaborative relationships to achieve sustainable success. Backed by over 75 years of experience, we’ve built a strong, consumer-centric ecosystem serving the MEA region. Our excellence in distribution is driven by Basamh Trading Company (BTC) in retail and Specialized Food Services (SFS) in HORECA. GoodyCo leads our efforts in marketing and brand building, while Thokoman Foods anchors our manufacturing capabilities.Guided by our core values of true ownership, passion to grow, transparency and family spirit, we are committed to establishing long-term partnerships with our people and all those we work with. We aim to strengthen our network, uplift our communities, and build a legacy of homegrown success stories that inspire the leaders of tomorrow.Job OverviewTo support the execution of brand plans and marketing initiatives by executing assigned brand activities, coordinating cross-functional execution, and providing market and performance insights to support brand growth and business objectives.Role ResponsibilitiesExecute assigned brand activities and marketing initiatives in line with approved brand plans, guidelines, and timelines. Coordinate the execution of marketing campaigns across relevant media, digital, promotional, and consumer touchpoints. Manage assigned brand projects and deliverables, ensuring timely and effective execution. Support the development of brand communication materials, promotional activities, digital content, and consumer engagement initiatives. Monitor market trends, competitor activities, consumer insights, and brand performance and consolidate findings to support brand decisions. Support new product development, product extensions, innovation initiatives, and product launches through coordination with relevant functions. Coordinate with Commercial, Sales, R&D, Operations, Supply Chain, and other relevant teams to deliver assigned brand initiatives. Ensure assigned marketing materials and activities are consistent with approved brand positioning, identity, and guidelines. Coordinate with agencies and third-party partners on day-to-day deliverables and follow up on timelines and quality of execution. Track campaign and initiative performance against agreed KPIs and prepare performance reports and analysis. Support budget tracking for assigned brand activities and follow up on related purchase requests, invoices, and commitments. Prepare brand presentations, reports, market updates, and other materials required by the Brand team.Minimum Requirements1–2 years of relevant experience in brand management, marketing, or a related field, preferably within FMCG, food, or consumer goods. Bachelor’s degree in Marketing, Business Administration, or a related field. Working EnvironmentAt Basamh Group, we pride ourselves on attracting talented individuals by offering dynamic and rewarding professional opportunities that inspire growth and innovation. We are deeply committed to fostering a culture of growth by supporting continuous development through hands-on learning, comprehensive online resources, interactive training, and personalized coaching. Guided by our core value of family spirit, we cultivate an environment where every individual feels valued, supported, and empowered to thrive. We ensure our people contribute to our collective success while finding fulfillment and pride in being part of the Basamh Group family.