Brand Specialist

Modern Food Company (MFC) is a leading hospitality group in Saudi Arabia, bringing together a diverse portfolio of globally recognized and homegrown restaurant brands.Founded in 2012, MFC has built a strong presence across the Kingdom through a portfolio spanning Italian, Japanese, Peruvian, and Mediterranean dining concepts.Driven by a passion for exceptional food, memorable experiences, and world-class hospitality, MFC continues to grow and contribute to the evolving culinary landscape of Saudi Arabia.Key ResponsibilitiesDevelop and execute brand strategies that align with the company's vision, business objectives, and commercial goals.Ensure consistent brand identity, positioning, and messaging across all customer touchpoints, both online and offline.Lead the planning and execution of integrated branding campaigns, marketing collateral, corporate communications, and brand activations.Review creative assets to ensure they meet brand guidelines, quality standards, and strategic objectives.Collaborate closely with creative, operations, and business teams to strengthen brand positioning and deliver cohesive campaigns.Manage relationships with external agencies, designers, photographers, production partners, and other vendors to deliver high-quality brand initiatives.Support new product launches, restaurant openings, promotional campaigns, and events by ensuring all branding elements are aligned with brand standards.Maintain, evolve, and enforce brand guidelines across all departments and brand touchpoints.Monitor market trends, competitor activity, and consumer insights to identify opportunities for brand growth and innovation.Manage branding projects, timelines, budgets, and deliverables while ensuring projects are completed on time and within budget.Measure and report brand performance using relevant KPIs, customer insights, and marketing analytics, providing recommendations for continuous improvement.RequirementsBachelor's degree in Marketing, Branding, Business Administration, Communications, or a related field.3–5 years of experience in Brand Management, Marketing, or Corporate Branding, preferably within the F&B, hospitality, retail, or lifestyle sectors.Proven experience developing and executing successful brand strategies and integrated marketing campaigns.Strong understanding of brand positioning, storytelling, tone of voice, visual identity, and customer experience.Experience leading campaigns from concept through execution across multiple marketing channels.Ability to work cross-functionally with creative, operations, product, and commercial teams.Excellent project management, organizational, and stakeholder management skills with the ability to manage multiple initiatives simultaneously.Strong analytical skills with experience measuring brand performance and translating insights into actionable strategies.Excellent communication and presentation skills.Fluency in English is required; Arabic proficiency is an advantage. Think you're the right fit? We'd love to hear from you. Please submit your updated resume to career@mfcsaudi.com and marketing@mfcsaudi.com.