Brand Specialist

Company Description ClinicaWorld is a Dubai-based healthcare marketplace that connects patients with verified doctors and medical service providers through modern online and offline solutions. Online, the platform offers a streamlined search and booking engine with transparent pricing, verified credentials, and an easy, frictionless experience. Offline, ClinicaWorld’s Slice program places branded touchpoints in premium mall locations across Dubai, giving patients trusted physical access points and partner clinics high visibility with engaged audiences. By combining digital convenience with a strong physical presence, ClinicaWorld delivers a comprehensive, trust-based way for people to discover and access healthcare. The organization is focused on building solutions that match how people actually search for and receive care today.Role Description This is a full-time, on-site Brand Specialist role based in Dubai, United Arab Emirates. The Brand Specialist will develop and implement the brand strategies that strengthen ClinicaWorld’s presence across digital platforms and physical locations. Day-to-day responsibilities include managing brand assets, ensuring consistent messaging, and coordinating marketing materials for online campaigns and Slice program activations. The role involves collaborating closely with marketing, sales, and clinic partners to maintain brand standards, support promotional initiatives, and monitor brand performance. The Brand Specialist will also assist with market research, competitor analysis, and reporting to continuously refine positioning and enhance brand awareness.QualificationsCREATIVITY CREATIVITY CREATIVITYCandidates should possess skills in Brand Strategy and Brand Management to plan, execute, and evaluate brand initiatives.Candidates should possess skills in Branding and Communication to create clear, consistent, and engaging messaging across all touchpoints.Candidates should possess Sales and relationship-building skills to support partner clinics and contribute to growth-focused campaigns.Relevant experience in healthcare, marketplaces, or retail environments is beneficial, especially in brand or marketing roles.Strong analytical abilities, attention to detail, and familiarity with basic marketing tools and metrics are preferred.Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.Ability to work on-site in Dubai, collaborate with cross-functional teams, and adapt in a fast-paced, customer-centric environment.