Brand Strategist

Brand Strategist | B2B Agency in Charlotte, NC | HybridCrafted team members follow a common hybrid schedule, with in-office collaboration Tuesday through Thursday and remote work on Monday and Friday.Crafted is seeking a Brand Strategist to help clients uncover insights, define positioning, develop messaging, and solve business challenges through strategic thinking.This is a client-facing role within our Strategy team. You'll lead discovery efforts, conduct stakeholder interviews, synthesize research and market intelligence, facilitate strategic discussions, and develop positioning and messaging recommendations that guide marketing, creative, and business decisions.We're looking for a strategist who is naturally curious, comfortable navigating ambiguity, and skilled at translating complex information into clear strategic direction. The ideal candidate can balance analytical thinking with strong facilitation and communication skills while partnering effectively with clients and internal teams.ResponsibilitiesLead discovery and research efforts for client engagementsConduct stakeholder interviews and gather customer, market, and competitive insightsFacilitate workshops, working sessions, and strategic discussionsDevelop brand positioning, messaging frameworks, audience insights, and strategic recommendationsPresent findings and recommendations to client stakeholdersPartner closely with creative, content, and account teams to ensure strategic alignment throughout executionHelp clients navigate brand, market, and business challenges through structured strategic thinkingQualifications3+ years in agency-side brand strategy or brand consultingProven ability to lead strategic initiatives for external clientsStrong foundation in positioning, messaging, audience insights, and brand developmentHands-on background conducting discovery, stakeholder interviews, and strategic workshopsStrong presentation, facilitation, and client communication skillsAbility to synthesize research, business context, and stakeholder input into clear, actionable recommendationsFamiliarity with B2B organizations and complex buying journeysComfortable partnering with creative, content, and account teams to guide strategy through executionBachelor’s degree requiredBenefitsHealth, dental, and vision insurance401(k) with company matchPaid time offProfit sharingHybrid work environmentProfessional development and growth opportunities