Branding & Marketing Consultant

Branding & Marketing ConsultantCompany: 91 Blackboard AdvisoryLocation: AhmedabadEmployment Type: Full-Time / ConsultingExperience: 3–7 yearsIndustry: HR Consulting | Business Consulting | Professional ServicesAbout 91 Blackboard Advisory91 Blackboard Advisory is a consulting and advisory firm that works with businesses to strengthen their people, processes, and overall organizational effectiveness. We partner with organizations to provide practical, business-focused solutions across HR, talent, organizational development, and business advisory.We are looking for a Branding & Marketing Consultant who can strengthen the 91 Blackboard brand while also supporting our clients with strategic branding, digital marketing, and performance marketing requirements.Role OverviewThe Branding & Marketing Consultant will be responsible for developing and executing branding, digital, and performance marketing strategies for 91 Blackboard Advisory and its clients.The ideal candidate will combine strategic thinking, creativity, market understanding, content expertise, performance marketing knowledge, and strong execution skills. The person should be comfortable working directly with founders, business leaders, and clients to understand their requirements and translate them into measurable marketing initiatives.Key Responsibilities1. Brand Strategy* Develop and strengthen the overall brand positioning of 91 Blackboard Advisory.* Define brand messaging, tone of voice, communication style, and brand identity.* Conduct market and competitor analysis to identify positioning opportunities.* Develop brand strategies for clients based on their business objectives and target audience.* Ensure consistency across all brand communication and marketing touchpoints.2. Digital Marketing & Social Media* Develop and manage social media strategies across LinkedIn, Instagram, and other relevant platforms.* Create monthly content calendars and campaign plans.* Identify relevant industry trends, topics, and opportunities for thought leadership.* Develop strategies for organic growth, engagement, lead generation, and brand visibility.* Monitor social media performance and recommend improvements.3. Performance Marketing* Plan, execute, and optimize paid digital marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.* Develop campaign objectives, target audiences, budgets, creatives, messaging, and conversion strategies.* Manage lead-generation and customer-acquisition campaigns.* Monitor key metrics including CPL, CPA, CTR, CPC, conversion rate, ROAS, and campaign ROI.* Conduct A/B testing of creatives, audiences, landing pages, and campaign messaging.* Analyze campaign data and continuously optimize performance.* Coordinate with content, design, sales, and business development teams to improve lead quality and conversion.* Prepare performance marketing reports and provide actionable recommendations.4. Content & Thought Leadership* Develop high-quality content including:  * LinkedIn posts  * Articles and blogs  * Case studies  * Company profiles  * Brochures and presentations  * Campaign content  * Website content  * Thought-leadership content* Convert business insights and expertise into compelling marketing content.* Support founders and consultants in building their professional and digital presence.5. Marketing Campaigns* Plan and execute integrated marketing campaigns.* Develop campaign concepts, messaging, target audiences, and communication plans.* Coordinate with designers, content creators, photographers, agencies, and other external partners.* Track campaign performance and recommend improvements.* Support lead-generation initiatives and marketing-driven business development.6. Client Consulting* Understand client business objectives, target markets, customer segments, and competitive landscape.* Conduct branding, digital marketing, and performance marketing audits.* Develop customized marketing strategies and campaign plans for clients.* Present recommendations and marketing plans to clients.* Act as a strategic marketing advisor rather than only an execution resource.* Manage multiple client projects simultaneously.7. Market Research & Analytics* Conduct market, competitor, customer, and industry research.* Track marketing KPIs such as reach, engagement, leads, conversion, website traffic, CAC, CPL, and campaign ROI.* Prepare periodic marketing performance reports.* Use data and insights to improve marketing strategy and decision-making.Key Deliverables* Brand strategy and positioning* Digital and social media strategy* Performance marketing campaigns* Monthly content calendars* Client branding and marketing audits* Marketing strategy presentations* Thought-leadership initiatives* Lead-generation campaigns* Paid media campaigns and optimization* Marketing performance reports* Data-driven recommendations for growthRequired Skills* Strong understanding of branding and marketing principles* Digital marketing and social media expertise* Hands-on performance marketing experience* Experience with Google Ads, Meta Ads and/or LinkedIn Ads* Excellent content and copywriting skills* Strong analytical and data interpretation skills* Strong presentation and communication skills* Market research and competitor analysis* Campaign planning and execution* Strategic thinking and problem-solving* Client management and consulting skills* Strong business understanding* Ability to work independently and manage multiple projectsPreferred ToolsGoogle Ads | Meta Ads Manager | LinkedIn Campaign Manager | Google Analytics/GA4 | Google Tag Manager | Canva | HubSpot/CRM | Mailchimp | WordPress | Excel/Google Sheets | AI marketing toolsQualification* Bachelor’s degree in Marketing, Business Administration, Communications, Mass Communication, or a related field.* MBA/PGDM in Marketing or relevant professional certification will be an advantage.Experience3–7 years of relevant experience in branding, digital marketing, performance marketing, marketing consulting, content strategy, or brand management.Experience working with consulting firms, professional services, B2B businesses, startups, or multiple client accounts will be preferred.What We Are Looking ForWe are looking for someone who is:* Strategic: Thinks beyond posts and campaigns and understands the business behind the brand.* Performance-oriented: Understands that marketing should generate measurable business outcomes.* Creative: Can develop fresh ideas and compelling brand narratives.* Consultative: Can understand a client’s business and recommend the right marketing approach.* Commercially minded: Understands how branding and marketing contribute to business growth.* Hands-on: Comfortable moving from strategy to execution.* Data-driven: Uses campaign and market data to make decisions.* Proactive: Brings ideas rather than waiting for instructions.* Excellent communicator: Confident in presenting ideas to senior stakeholders and clients.Success MeasuresPerformance will be evaluated through:* Brand visibility and positioning* Social media growth and engagement* Quality and consistency of content* Marketing-generated leads* Cost per lead and lead quality* Campaign conversion rates and ROI/ROAS* Performance marketing efficiency* Client satisfaction and retention* Successful delivery of client marketing projects* Quality of strategic recommendations* Growth in 91 Blackboard’s digital presence and market positioningTo ApplyInterested candidates may share their resume along with a portfolio or examples of previous branding, digital marketing, or performance marketing work at:HR: hr.support@91blackboard.comKirtana Gattu: kirtana.gattu@91blackboard.com