Brands Product Manager

About HytechHytech is a leading management consulting firm headquartered in Australia and Singapore, specialising in digital transformation for fintech and financial services organisations. We deliver end-to-end consulting services and provide robust middle- and back-office solutions that enable our clients to optimise operations, enhance efficiency, and stay ahead in a fast-evolving digital landscape.With more than 2,000 professionals worldwide, Hytech has a strong and growing international presence, with offices across Australia, Singapore, Malaysia, Taiwan, the Philippines, Thailand, Morocco, Cyprus, Dubai, and beyond.About the RoleWe are looking for a Brands Product Manager to support brand growth initiatives through campaign-driven and product-led solutions. This role will focus on translating business growth goals into scalable product and campaign strategies, and driving end-to-end delivery with cross-functional teams.Responsibilities• Partner closely with brand and business teams to understand growth objectives (acquisition, activation, conversion, retention) and translate them into clear product and campaign requirements• Lead the planning and execution of growth and campaign-related product initiatives, including campaign mechanics, user journeys, and product solutions• Own the end-to-end delivery of growth projects, coordinating with engineering, design, marketing, and operations teams to ensure high-quality and timelydelivery• Analyze campaign and growth performance, conduct post-launch reviews, and continuously optimize product and campaign effectiveness• Stay informed about growth trends, campaign mechanics, and industry best practices, and apply relevant insights to the businessRequirements• 5+ years of experience in growth, campaign, or related product roles, with proven success in growth or campaign initiatives• Strong ability to translate business goals into structured product solutions and execution plans• Solid analytical and problem-solving skills, with the ability to summarize insights and drive action• Ability to independently own and deliver growth-related projects end to end• Strong communication and collaboration skillsPreferred Qualifications• Bilingual communication skills in English and Chinese to communicate with Chinese Speaking Stakeholders• Experience working with brand-driven, platform-based, or high-frequency campaign products• Experience in scaling growth initiatives or building growth solutions from scratch