Business Analyst - Aggregator Growth & Analytics

Job Purpose:Lead with analytics and support the development and execution of commercial growth and cost-efficiency strategies across 12 markets, with a strong focus on optimizing aggregator-led revenue. The role aims to improve return on advertising and discount investments by shifting from blanket discounting to cohort-based, data-driven targeting models, enabling scalable and future-ready growth for Americana Restaurants.Responsibilities:Strategic Accountabilities Use data and analytics to design and lead implementation of cohort-based discounting and visibility models, replacing blanket discounting approaches. Partner with food delivery aggregators to align on a common discounting and growth framework, and influence the development of advanced targeting capabilities. Act as the regional point of contact for strategic growth initiatives across 30+ aggregator platforms, aligned with NRL-led frameworks. Contribute to commercial strategy by identifying opportunities to optimize spend, improve efficiency, and drive sustainable growth. Operational Accountabilities Work closely with aggregator data teams to define, build, and track key performance metrics. Collaborate with the BI team to automate reporting using aggregator data feeds. Develop a strong understanding of Americana’s data architecture with support from the BI team. Extract and analyze data directly from databases (e.g., store-level sales, customer cohorts) to build a single, actionable customer view. Prepare insights, performance summaries, and recommendations to support decision-making at market and regional levels. People & Stakeholder Management Work cross-functionally with Commercial, Marketing, BI, and Operations teams across markets to ensure alignment and execution. Communicate insights clearly and effectively to both technical and non-technical stakeholders. Education Bachelors(s) degree in Computer Science, Mathematics, Engineering, Data Analytics, or a related quantitative field/business field. Experience 6+ years of experience in a growth, analytics, or central commercial function within a food delivery aggregator, e-commerce platform, or large restaurant/QSR group. Strong experience in business analysis, growth analytics, or performance optimization roles. Exposure to multi-market or regional responsibilities is highly preferred. Knowledge Strong proficiency in SQL and Excel. Experience with Power BI or similar visualization tools is a strong advantage. Knowledge of advanced analytics tools or programming languages such as R is considered favorable. Skills & Competencies Ability to translate business questions into structured data requirements and analytical solutions. Strong logical reasoning and problem-solving skills. Ability to independently analyze data, derive insights, and articulate findings clearly. Strong communication skills, with the ability to present insights and recommendations, not just data. Commercial mindset with a focus on growth, efficiency, and scalability.