Business Analyst, Global Consumer Insights Director
Pegasus Knowledge Solutions, Inc. · San Francisco Bay Area
قدّم وتابع مع أبلاي إيدجTitle- Business Analyst, Global Consumer Insights DirectorLOCATION: San Francisco, CA – Onsite, critical 4 out of 5 days a weekHOURS: 8:30 – 9:00 AM to 4:30 – 5:00 PM, with flexibility for occasional global callsREQUIRED EDUCATIONBachelor’s degree in any fieldTOP 5 REQUIRED SKILLSMinimum 12 years of experience in a consumer insights role, either in house or at a research agencyExperience leading Brand Tracking researchExperience leading innovation and product development research for physical goodsExperience launching research via self-service research platforms (e.g. Suzy, Zappi, etc.), including defining research goals, recommending appropriate methodologies, writing questionnaires and/or discussion guides, managing online surveys and/or moderating qualitative discussions, conducting qualitative and quantitative analysis, and writing findings presentationsExperience managing research agency relationships, including defining research goals, recommending appropriate methodologies, managing the RFP process, and managing vendor relationships to ensure reports meet desired objectivesTECHNOLOGY PROFICIENCIESMicrosoft Suite including Office, Word, Powerpoint, ExcelData analysis in Microsoft ExcelSelf-service research platforms, especially Suzy or ZappiPREFERRED ATTRIBUTESExperience leading and mentoring a teamExperience collaborating with cross-functional partners, particularly across brand marketing and product innovationExperience presenting to executive leadershipAbility to translate data into insights that get at the “why” and the “so what”Budget managementAbility to see the bigger picture of consumer research while also minding the details of research design and data analysis