Business Analyst (Sales Performance & Engagement)

Business Analyst (Sales Performance & Engagement)Hybrid Working / 3 days in 2 days from homeAbout the roleWe are looking for a Business Analyst (Sales Performance & Engagement) to join our Sales Performance team.This role focuses on turning sales data into clear insight and high-impact performance initiatives that drive engagement across a national sales force.You will play a key role in analysing performance trends, building reporting tools, and supporting the design of sales initiatives that motivate and energise teams.This is a strong fit for someone who enjoys working with data, understands commercial performance, and is also interested in how communication and engagement can influence results.Key responsibilitiesAnalyse sales KPIs and performance data to identify trends and opportunitiesBuild and maintain Excel-based reporting dashboards and trackersProduce clear, accurate performance reporting for managementSupport the design and rollout of sales performance initiatives and incentivesMonitor effectiveness of sales campaigns and recommend improvementsTranslate commercial requirements into structured insight and actionable outputsSupport creation of simple visual communications for sales initiatives (e.g. posters, basic campaign materials)What we’re looking for:Core skills (essential)Strong Excel skills (pivot tables, formulas, data analysis)Experience working with KPIs, performance data, or commercial reportingAnalytical mindset with strong attention to detailAbility to interpret data and present clear insightsBusiness/commercial awareness (ideally within sales, operations, or performance environments)Desirable skills (nice to have):Interest in sales engagement, incentives, or performance motivationBasic experience with Canva or similar toolsAbility to present data visually in a simple and engaging wayInterest in gamification or behavioural engagement techniquesWhat this role really isThis is a data-led performance role first and a creative engagement role second.You will be expected to:Understand what is happening in the business through dataBuild clear reporting to support decision-makingContribute ideas on how to improve engagement and performanceWhy join usDirect exposure to sales performance strategy and senior stakeholdersOpportunity to shape how a national sales team is motivated and measuredBroad exposure across commercial, sales, and marketing functionsReal ownership of reporting and performance insightCareer progression into commercial analytics or sales performance roles