Business Development & Market Research Associate

Location: Pune (In-Person)Experience: 1–3 yearsEmployment Type: Full-timeIndustry Focus: Artificial Intelligence (AI), Software Solutions, Public Safety, Critical Infrastructure, Smart Cities, Transportation, Real Estate, Oil & Gas, Mining, and Enterprise Technology SolutionsAbout the RoleWe are seeking a highly motivated and results-oriented Business Development & Market Research Associate to support our commercial growth across multiple industries. This role combines hands-on business development and sales activities with market and competitive research to identify new opportunities, generate qualified leads, and support the development of new customer and partner relationships.The ideal candidate is proactive, analytical, and comfortable engaging with prospective customers. The individual will work closely with leadership and senior team members to build sales pipelines, conduct industry research, support proposals and presentations, maintain CRM records, and execute sales initiatives from initial outreach through opportunity development.Key ResponsibilitiesIdentify and research prospective customers, partners, and business opportunities across target industries and marketsConduct outbound outreach to prospective clients through email, LinkedIn, calls, and other relevant channels to generate qualified leadsBuild and maintain a strong sales pipeline and support opportunities throughout the sales cycleEngage with prospective customers to understand their business requirements and effectively position the company’s solutionsSupport the preparation of proposals, presentations, capability statements, pricing materials, and other sales collateralConduct detailed market, industry, and competitor research to identify trends, market gaps, customer needs, and new business opportunitiesResearch competitive pricing, product positioning, and market strategies to support sales and business decisionsIdentify potential strategic partners and support partner outreach, onboarding, and relationship managementMaintain accurate and up-to-date CRM records using platforms such as HubSpot or Zoho, including leads, opportunities, communications, and follow-up activitiesMaintain sales dashboards, pipeline reports, performance trackers, and forecastsSupport the execution of monthly sales plans and contribute toward individual and team sales targetsConduct regular follow-ups with prospects and partners to move opportunities through the pipelineCreate sales and marketing presentations, basic visual assets, and outreach materials using PowerPoint, Canva, and similar toolsMonitor industry developments and translate market intelligence into actionable recommendations for sales and business strategyPrepare regular sales, pipeline, and market research reports for leadershipWork closely with leadership and cross-functional teams to translate market opportunities into executable business development plansDevelop strong knowledge of the company’s products, solutions, target industries, and competitive landscapeRequirementsBachelor’s degree in Business, Marketing, Economics, Engineering, Technology, or a related field1–3 years of experience in business development, B2B sales, market research, lead generation, or another client-facing commercial roleStrong written and verbal communication skillsStrong analytical, research, and problem-solving abilitiesAbility to conduct professional outreach and communicate effectively with prospective customers and business partnersFamiliarity with CRM systems such as HubSpot or ZohoProficiency in Microsoft Office, particularly Excel and PowerPointAbility to manage multiple leads, priorities, and follow-up activities in a fast-paced environmentPreferred SkillsExperience selling or supporting sales of software, AI, technology, or enterprise solutionsExposure to industries such as public safety, critical infrastructure, smart cities, transportation, real estate, oil & gas, or miningExperience with B2B lead generation, prospecting, and pipeline managementExperience preparing proposals, sales presentations, and client-facing materialsFamiliarity with LinkedIn and other prospecting or business intelligence toolsBasic content writing and visual design skills, including experience with CanvaEnergetic, goal-oriented, and comfortable working toward measurable sales targetsProactive mindset with the ability to work independently while collaborating closely with senior team membersStrong willingness to learn and develop within a growing sales and business development organization