Business Development Director

About Extend: Extend is a Saudi cultural intelligence and advertising company, operating since 2012, serving the Kingdom's leading brands and institutions across experiences, media, and publishing. We are building Extend CIP, the Cultural Intelligence Platform: one place to plan, manage, and measure all media activity, earned and paid, spanning media and influencer buying and a brand monitoring suite, with cultural intelligence and AI at its core.The role: This is the founding sales seat for Extend CIP. You will acquire net-new clients to the platform, owning the full cycle from first outreach to funded deposit and first live campaign. Success is measured in platform ad spend: deposits secured, accounts activated, spend flowing through the platform. You will build the playbook for every seller after you run.What you'll do: Drive net-new platform adoption: identify, engage, and close Saudi brands and agencies not yet buying through CIP Own the full sales cycle: prospecting, discovery, pitch, commercial negotiation, signed agreement, funded first deposit Build pipeline through targeted outreach, industry presence, and strategic account planning; maintain disciplined pipeline management and forecasting Lead value-driven discovery with senior decision-makers, including C-level stakeholders at brands and agencies Present and demonstrate the platform live; articulate differentiated value against point solutions, managed service, and international alternatives Develop winning strategies for competitive opportunities, including RFP responses and new business pitches Hand off cleanly to Account Management at activation, staying engaged through first campaigns to protect early spend Relay market and competitive intelligence to product teams to sharpen positioning and roadmap Evangelize self-serve, data-driven media planning, buying, and measurement in the Saudi marketWhat we're looking for: 6+ years in digital media or ad tech sales in Saudi Arabia or the GCC, with strong emphasis on net-new business development Demonstrated success in a quota-carrying acquisition role, consistently exceeding new business targets Experience selling advertising or media intelligence platforms (DSP, social ad platforms, influencer platforms, social listening and monitoring tools); platform sales strongly preferred over pure services sales Established network among Saudi brands, agencies, and marketing and communications leadership Executive presence; able to influence C-level decision-makers and run complex negotiation and contracting cycles Highly strategic and analytical, with strong commercial judgment Hunter mentality, bias toward action, energized by building from the ground up Fluent Arabic and EnglishNice to have: experience introducing a new platform category to a market; government and semi-government client experience.