Business Development Lead

FMCG Sales & Distribution | Premium Wellness Brand | Gurugram📍 Location: Gurugram (On-site) 💼 Experience: 3–5 years 💰 CTC: ₹10-11 LPA 🏢 Department: Sales 🗓️ Working Days: Monday to Saturday (Sunday weekly off) ⏰ Working Hours: 9:00 AM to 6:00 PM🌿 About the CompanyOur client is a premium wellness enterprise operating at the intersection of biotechnology and clean-label nutrition, known for high-efficacy, plant-based supplements and advanced nutraceuticals built for cellular health, longevity, and everyday vitality. With liposomal delivery systems for superior bioavailability and premium ingredients like marine peptides and fermented plant proteins, the brand has positioned itself as a science-backed disruptor in wellness, not just another supplement maker.The brand already retails across its own online store, Amazon, leading marketplaces, and quick-commerce platforms. Offline retail and B2B distribution is its next frontier, and this role owns it.🎯 The RoleAs Sales Lead, you'll own the end-to-end sales charter for the brand: building the retail and distribution footprint from the ground up, with a priority focus on B2C and B2B partnerships, along with e-commerce sales.You'll report directly to the Founder. This is an individual-contributor role at the start: you'll build the network hands-on, then hire and lead your own sales team as it scales. It's a high-ownership, step-up role for someone who has cut their teeth in FMCG sales and is ready to build a function, not just run a beat.🛠️ What You'll Own🧭 Strategy & TeamOwn and execute the sales strategy across B2C and B2B channels, with clear targets and accountabilityBuild the sales team as the network scales: hire, mentor, and performance-manage your own executivesManage the sales budget and drive cost-efficient route-to-market execution🏪 Distribution & PartnershipsBuild and manage a network of distributors, stockists, and retail partners: pharmacies, premium wellness stores, and gyms/health studiosIdentify and onboard new retail and institutional B2B partners to grow market presence🤝 Key Accounts & Trade MarketingOwn relationships with modern trade chains and premium retail partnersPartner with marketing on trade promotions, in-store visibility, and new product launches⚙️ Operations & InsightsEnsure smooth order fulfilment, stock availability, and after-sales support across the networkTrack sales performance, market trends, and competitor activity, and report to leadershipFeed market and customer insights back to the product team to inform future formulations📊 How Success Is MeasuredPrimary and secondary sales vs. targetNumeric distribution: active outlets and distributor countKey account openings and offtake in modern trade/premium retailTarget attainment (individual first, team as it scales) and cost of sales🧠 What You Bring3–5 years of FMCG sales experience (health & wellness, nutraceuticals, or personal care a big plus)Experience leading or mentoring a small sales team, or clear readiness for a first-time leadership roleSolid understanding of distribution channels across general trade, modern trade, B2C, and B2BStrong communication, negotiation, and relationship-building skillsComfortable working with sales data and reporting to drive decisionsStartup mindset: high ownership, hands-on, comfortable wearing multiple hatsWillingness to travel for market visits and partner meetings🧰 Tools You'll Work WithExcel / Google Sheets (VLOOKUP, pivot tables) for sales tracking and reportingCRM tools (Zoho, Salesforce, HubSpot, or similar) for pipeline and account managementSFA/DMS platforms (Bizom, FieldAssist) for primary/secondary sales tracking: strong plusWhatsApp Business for day-to-day distributor and retailer coordinationPowerPoint for sales reviews and leadership reporting✨ Good to HavePrior experience in health, wellness, or premium nutraceutical/supplement categoryAn existing network of distributors or retail partners in the wellness spaceExperience supporting a new product or category launch🌱 What the Role OffersBuild and shape the sales function for a premium, science-led wellness brand from an early stage.Fast-track growth and high ownership in an agile, purpose-driven organisationA wellness-first culture that prioritises work-life harmony