Business Development Manager

Working Location: work in Zhuhai Report Line: report to Sales Director, North AsiaWorking language: Chinese and English both in oral and writtenWorking Hours: 8:15am - 17:00pm from Monday to FridayJOB SUMMARY: The Business Development Manager, China – reporting to the North Asia Sales Director and based in Zhuhai – is responsible for driving aggressive sales growth and market penetration for our LAPP cable solutions, RF product technologies, Fibre Optic systems, and D38999 Series connectors across Mainland China and Hong Kong.This individual will act as a strategic hunter, proactively identifying and securing new business opportunities while expanding existing accounts. The primary mandate is to dramatically increase revenue and market share for this specialized product portfolio within key industrial (AI data center, semiconductor equipment, renewable energy…), heavy equipment, oil & gas, military/aerospace, rail transportation and medical sectors.The BDM will develop, coordinate, and implement comprehensive sales and marketing plans, working in extremely close collaboration with Outside Sales, Inside Sales, and Product Management teams to ensure seamless execution. This role requires a hands-on leader who can navigate complex technical sales cycles, lead proposal development (RFQs/RFPs), and transition newly acquired business to the regional sales teams for sustained growth.ESSENTIAL TASKS AND RESPONSIBILITIES (Other duties may be assigned.)Strategic Growth & Business DevelopmentProactively identify, qualify, and secure new business opportunities for LAPP cables, RF products, Fibre Optic solutions, and D38999 connectors within Mainland China and Hong Kong, focusing on high-growth verticals (e.g., industrial automation, renewable energy, data centers, transportation, and defense/aerospace).Drive the entire sales cycle from lead generation to deal closure, acting as the primary "hunter" to aggressively expand the customer pipeline and exceed assigned sales quotas.Develop and own a strategic territory plan that outlines clear tactics to achieve substantial year-over-year revenue growth for the assigned product portfolio.Cross-Functional CollaborationWork extremely closely with Outside Sales, Inside Sales, and Product Managers to align strategies, leverage technical expertise, and maximize business development opportunities across the region.Interface with internal resources to ensure successful delivery of solutions to customers according to committed timelines and contract terms.Lead the development of technical proposals and responses to RFPs/RFQs in coordination with Product Management and FAE teams.Market Intelligence & ReportingProvide regular, detailed market analysis and reports, including regional demand fluctuations, industry dynamics, competitive landscape (e.g., Amphenol, TE Connectivity, Rosenberger, Hirose…), and customer feedback specific to cable, RF, and fibre optic technologies.Maintain and present a robust design/order pipeline report with accurate and updated details for senior management review on a regular basis.Identify new product gaps and market trends not currently addressed in the portfolio, actively supporting the New Product Introduction (NPI) process to drive future sales.Sales Enablement & TrainingDrive the sales of new and existing products by developing training and promotional materials, and conducting training sessions for internal sales teams, channel partners, and key customers.Serve as the subject matter expert on the assigned product lines, educating the wider sales organization on technical differentiators and competitive advantages.Write technical articles for industry publications, contribute to web content, and participate in promotional activities to enhance brand visibility in the China/HK market.Account Transition & ManagementServe as the main point of contact for new strategic leads until successful closure, thereafter transitioning operational service and product delivery to the regional Field and Inside Sales teams to ensure a seamless handover.EDUCATION AND EXPERIENCE Education: BSc Degree or equivalent in an Engineering discipline (Electrical, Electronic, or Mechanical preferred). An MBA is a plus.Experience: Minimum of 5–8 years of strong sales and/or business development experience, specifically within the interconnect, cable assembly, or RF components industry.Product Expertise: Proven track record in selling power/data cables (LAPP or equivalent), RF or antenna solutions, Fibre Optic systems, and circular connectors (D38999 or equivalent mil-spec).Industry Knowledge: Deep understanding of the China/HK market dynamics, particularly in industrial machinery, factory automation, renewable energy, data center/communications, or defense/aerospace sectors. Experience with competitors such as Amphenol, LAPP, Souriau or ITT Cannon is highly preferred.Hunter Mentality: An entrepreneurial, self-starting, and strategic mindset with a relentless drive to identify and close new business.Communication: Excellent command of written and spoken English and Chinese to effectively communicate with both international headquarters and local customers.Collaboration: Demonstrated ability to work cross-functionally with Field Sales, Inside Sales, and Product Management teams.Mobility: Willingness and ability to travel frequently (up to 30%) to client sites, industry exhibitions, and regional offices across Mainland China and Hong Kong.Soft Skills: Strong project management, organization, and presentation skills, with the ability to quickly assess and qualify opportunities and risks.