Business Development Representative

About OPTYOOPTYO is a performance marketing agency and brand accelerator built exclusively for eCommerce brands in the sports, fitness, and wellness space. We partner with founder-led brands to drive measurable growth through paid media, creative, email, and conversion-focused web experiences, operating at the intersection of brand and performance where strong creative directly impacts revenue.Our team brings deep industry specialization and hands-on experience scaling brands from early traction to 7 and 8-figure revenue. At OPTYO, you will work in a fast-paced, results-driven environment with direct exposure to how high-growth D2C brands are built, optimized, and scaled.The OpportunityWe are hiring a Business Development Representative to join our sales team and build a strong pipeline of qualified opportunities from the ground up. In this role, you will lead outbound prospecting, drive lead generation, and create early-stage relationships that open doors for our Senior Growth Managers to close.You will have real ownership over your outreach, direct visibility into how high-growth D2C brands are won and scaled, and a clear path to grow into a Senior Growth Manager (Account Executive) role as you prove yourself.This is an entry-to-mid-level position built for someone who wants to break into the sports and fitness marketing space, earn through performance, and grow fast within a team that takes winning seriously.Key ResponsibilitiesProspect & Research: Identify and research high-potential D2C brands across the sports, fitness, and wellness verticals.Outbound Engagement: Execute targeted outbound campaigns through email, cold calling, and social media to generate interest and book discovery calls.Lead Qualification: Pre-qualify inbound and outbound leads based on brand size, goals, and fit for OPTYO’s offerings.CRM Management: Maintain accurate and up-to-date records in our CRM, ensuring a smooth handoff to AEs.Sales Support: Assist AEs in prepping for pitches and proposals, organizing account information, and following up with prospects.Team Collaboration: Work closely with marketing, sales, and leadership to align outreach efforts with strategic goals.Learn & Grow: Continuously refine your skills in sales outreach, messaging, and brand storytelling with support and mentorship from senior team members.What We Are Looking ForHave 1–2 years of experience in a sales, lead generation, or client-facing role (agency or startup experience is a plus).Are highly organized, self-motivated, and excited by the idea of earning through performance.Thrive in a fast-paced environment where every conversation could lead to a new client.Have excellent written and verbal communication skills.Understand the basics of D2C marketing or have a genuine interest in the sports & fitness space.Benefits:Competitive salary + performance-based incentivesMedical, dental, and 401(k) benefitsComplimentary gym accessA collaborative, athlete-minded culture that celebrates resultsExposure to innovative brands shaping the future of sports and fitnessHow to ApplySend your resume and a short cover letter to hiring@optyo.com with the subject line: BDM - [Your Name] - [Application Date]In your cover letter, answer these two questions in 3-4 sentences total:Name a niche D2C brand in the sports or fitness space that you think is doing exceptional marketing right now and tell us why. Think small, under the radar, not the kind of brand you would find by Googling 'best fitness brands' or asking ChatGPT.How would you approach cold outreach to a founder-led eCommerce brand that has never worked with a performance marketing agency?Applications that do not follow these instructions will not be reviewed. We read every submission that does.In-Office | San Diego, CA | Monday through Friday, 8am to 5pmThis is a full-time, in-person role based in San Diego. Please only apply if you are local or willing to relocate.