Business Development Strategist

Responsibilities:Partner with business development leadership to develop account penetration and market engagement strategies aligned with agency growth priorities.Identify opportunities to leverage thought leadership, executive visibility, research, events, awards, and other marketing initiatives to support proactive business development.Serve as a thought partner to practice leaders and subject matter experts, helping identify and develop the content, insights, and messaging needed to support targeted outreach.Develop integrated business development campaigns, including audience strategy, messaging, calls-to-action, and follow-up approach.Build and segment target audiences using HubSpot, Apollo, and other data sources.Manage campaign planning and execution, including CRM management, audience development, email campaign deployment, and follow-up sequences.Monitor campaign performance and provide recommendations to optimize engagement, meeting generation, and pipeline development.Qualifications:5+ years of experience in business development, growth strategy, CRM, account-based marketing, or a related strategic role within a professional services organization, communications agency, management consulting firm, or similar consultative B2B environment.Demonstrated experience developing proactive business development strategies and integrated outbound campaigns.Experience partnering with senior executives and subject matter experts to develop market-facing content and thought leadership.Strong understanding of CRM strategy, audience segmentation, and campaign planning.Hands-on experience with HubSpot CRM; experience with Apollo or similar prospecting platforms is preferred.Excellent communication, organizational, and project management skills, with the ability to manage multiple initiatives and stakeholders.