Business Intelligence & Data Analyst

Job Summary:We are seeking a highly analytical and business-driven Business Intelligence & Data Analyst to transform data into actionable insights that drive customer engagement, marketing effectiveness, and business growth. This role will work closely with Marketing, Customer Loyalty, Operations, and Business stakeholders to develop reports, dashboards, and analytics solutions that support strategic decision-making.

Key Responsibilities

Data Analysis & InsightAnalyze customer, marketing, and operational data to identify trends, behaviors, opportunities, and risksGenerate actionable insights that support customer acquisition, retention, loyalty, and revenue growthPerform ad hoc analyses to answer business questions and support strategic initiativesBusiness Intelligence & ReportingDevelop, maintain, and enhance dashboards, reports, and visualizations using Power BI, Tableau, or similar BI toolsMonitor key business and campaign performance metrics and provide regular reporting to stakeholderCampaign & Customer AnalyticsEvaluate the effectiveness of marketing and loyalty campaigns and recommend optimization strategiesSegment customers and identify opportunities for personalized engagement and targeted campaigns

Qualifications

Bachelor's degree in Statistics, Mathematics, Economics, Engineering, Computer Science, Industrial Engineering, Operations Research, or a related quantitative fieldAt least 2–5 years of experience in Data Analytics, Business Intelligence, Customer Analytics, or Marketing AnalyticsStrong proficiency in SQL for data extraction and analysis. Hands-on experience with Power BI, Tableau, QlikView, or similar visualization platforms.Experience with Python and/or R is an advantageFamiliarity with databases such as MS SQL Server, MySQL, Oracle, and cloud platforms such as AWS or Microsoft Azure, is preferred