Business Promotion Head

Role: Business Promotion HeadReporting To: Country HeadLocation: Tashkent, UzbekistanKey Responsibilities:Strategic Management:• Lead strategy conceptualization, including selection of the right customers, products, and execution approach.• Brainstorm and develop new ideas to support organizational goals and strategic objectives.• Communicate organizational core values, goals, and objectives to empower the field force to effectively position solutions to clients by understanding Dr. Reddy's competitive position and unique value proposition.• Understand customer needs, analyze the impact of industry trends on customer behavior, research competitors, and support adaptation of service offerings to better meet customer requirements.Promotion Management:• Achieve periodically established development plans for the assigned territory.• Oversee field team activities, guide field managers in pharmaceutical marketing, and ensure implementation of strategies and plans for each product.• Ensure availability of products across the country to help patients manage diseases more effectively.Execution Excellence:• Collaborate with field teams and cross-functional stakeholders for effective execution.• Conduct Root Cause Analysis (RCA) in planning and implementation, learn from mistakes, and adapt plans throughout the year.• Establish ongoing communication and collaboration with the marketing team to support successful execution of promotional plans.Data Analytics & Field Process Management:• Provide relevant inputs to conceptualize and plan field processes and build required support for field process specialists.• Recommend improvements to strengthen field process systems.• Analyze and report process parameters (coverage, category/competition analysis, collection reports) to key stakeholders to support decision-making.• Support the marketing team in generating and validating insights.• Synthesize data and findings to support execution and data-driven decision-making.Digital Marketing Management:• Support and execute marketing plans, including patient-centric and doctor-centric innovations, and various digital marketing initiatives such as webinars.• Execute omni-channel marketing initiatives in collaboration with the marketing team.• Identify opportunities where technology can be leveraged to generate actionable insights.Team Management:• Guide field managers in pharmaceutical marketing and ensure effective implementation of product strategies and plans.• Train new field managers and continuously enhance the capabilities of existing field managers.• Monitor field managers' performance and analyze available data and reports.• Conduct periodic field visits with field managers and regional managers to identify development opportunities and improve professionalism and skills.• Motivate and build a high-performing team of field managers, regional managers, and medical representatives.• Maintain required documentation, reporting, and archiving processes.• Complete required training, briefings, and knowledge assessments within established timelines.• Execute supervisory directives and report identified deficiencies within the scope of authority.• Maintain production discipline, labor discipline, and adherence to internal work regulations, while taking measures to prevent violations.Mandatory Skills:• Strong people management and coaching skills.• Cross-cultural orientation and the ability to work with multiple stakeholders.• Excellent communication and interpersonal skills.• Language proficiency: English and Russian/Uzbek (verbal and written).• Understanding of the Uzbekistan pharmaceutical market, key industry trends, KOL relationships, therapy knowledge, territory and geography management, promotional skills, and marketing management.Education & Experience:• Graduate degree, preferably with an MBA/PGD in Marketing, Promotion, or Pharmaceutical Sciences.• 5 to 10 years of pharmaceutical promotion/marketing management experience, including people management responsibilities.How to apply: you can directly apply with your resume to Shakhnoza Kadirova via shakhnoza.kadirova@drreddys.com