CA - Finance Manager - D2C

About CompanyThe company operates in the wellness industry, creating consumer-friendly nutritional supplements designed to support aspects of personal care and overall health needs for a broad audience.Job DescriptionRoles & Responsibilities: • Own end-to-end finance and accounting operations, including A/R, A/P, GL, billing, collections, revenue recognition, cost accounting, inventory accounting, and timely closure of books.• Drive financial planning and reporting by preparing monthly financial statements, MIS, budgets, forecasts, variance analysis, and actionable business insights for management. • Manage cash flow, working capital, and company investments, ensuring optimal utilization of funds and maintaining healthy cash reserves. • Own statutory compliance and taxation, including GST, TDS, reconciliations, audits, and timely submission of statutory reports, while ensuring strong financial controls. • Monitor and drive D2C and marketplace financial performance, including profitability, contribution margins, channel economics, and key financial metrics to support business decisions. • Lead finance process improvement and automation through ERP/Tally, while overseeing ESOP administration, financial documentation, and coordination with auditors, consultants, and legal/secretarial teams.Requirements:• Qualified CA with 3 to 6 years of relevant experience in Finance & Accounting, Controllership, or Financial Management, with hands-on experience in a D2C, E-commerce, FMCG, Retail or similar high-growth business. • Strong understanding of end-to-end accounting, financial reporting, budgeting, forecasting, cash flow management, working capital, and profitability analysis. • Strong knowledge of GST, TDS, taxation, statutory compliance, audits, and financial controls, with the ability to independently manage compliance requirements. • Proficiency in Tally ERP, Advanced Excel, and financial reporting/ERP tools, with the ability to leverage data and technology for process improvement. • Strong analytical, problem-solving, stakeholder management, and decision-making skills, with a high sense of ownership and ability to operate independently in a fast-paced environment.