Campaign Intelligence Analytics Team Lead

Be #InGoodHands with MetrobankHere at Metrobank, we don't simply hire employees - we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development. With Metrobank, a meaningful life is within your reach!Job Title: Campaign Intelligence Analytics Team LeadResponsibilities:Mentors and manages the daily tasks of a team of analysts that deliver marketing campaign execution requirements of the Segments, Digital and Retail Banking businesses.Facilitates campaign alignment and review discussions with stakeholders to ensure clarity of objectives, targeting logic, success metrics, and measurement approach prior to launch.Conducts pre‑campaign analytics to assess business objectives feasibility, target segments, and data readiness within approved scope and channels.Generates and validates qualified target bases in coordination with Decision Management teams to support compliant and effective campaign execution.Implements testing, control, and measurement frameworks to support objective evaluation of campaign effectiveness and continuous improvement.Performs high level post‑campaign performance and reporting to assess outcomes against defined targets and success metrics.Develops and maintains standard campaign dashboards and analytical reports to provide timely, actionable insights to business stakeholders.Supports insight generation and recommendations including contact policy, customer information management and contactability to optimize future campaign strategies and improve marketing effectiveness.Champions data tools and platforms, and improves data literacy across the company to foster a data-driven culture.KRAs:Financials – Customer Revenue/ NPAT, Marketing ExpenseDrivers – Customer EOP, Net Customer Growth, ADB, Receivables, AUM, Billings, Digital Penetration and UsageQualifications:At least 5 years in data analytics/science, with demonstrated experience leading teams and managing data, business intelligence, or analytics departments in the financial industryProficiency/ Experience with data and analytics tools such as, but not limited toData Mining and Platforms: SAS, Python, SQL, Azure/ FabricData Visualization: Power BI, TableauData Analytics: Statistical Modeling, Forecasting, Campaign and Process OptimizationAbility to align analytics initiatives with company goals, set up analytics platforms, and understands data governance and compliance.Ability to translate complex data findings into actionable strategic insights for senior stakeholders (data storytelling).Proven experience in team mentoring, project management, and cross-functional leadership.