Category Growth Leader

Company Description Rojgar With Ankit (RWA) is a leading online platform in Uttar Pradesh and across India focused on government competitive exam preparation. The organization is rapidly growing and highly trusted by students who rely on RWA to pursue their goal of securing government jobs. Founded by Ankit Bhati, RWA is committed to delivering quality education at affordable prices, with a strong emphasis on supporting learners from modest backgrounds. The official application provides live and recorded classes, weekly tests, PDF notes, and expert-curated study materials for a wide range of exams including SSC, police services, teaching eligibility tests, defence exams, and senior secondary classes. RWA’s mission is to empower students with accessible learning and create meaningful employment opportunities for deserving candidates.Role Description The Category Growth Leader is a full-time, on-site role based in the Greater Delhi Area, responsible for driving growth and performance across key product and service categories at RWA. The role involves developing and executing category strategies, monitoring category performance, and identifying opportunities to increase user engagement, revenue, and student outcomes. Day-to-day activities include analyzing data and market trends, collaborating with academic, marketing, and product teams, and optimizing offerings such as courses, test series, and study materials. The Category Growth Leader will manage relationships with internal and external partners, coordinate procurement for relevant content or services, and support contract negotiations to ensure favorable terms. The role also requires clear communication of category plans and results to leadership, along with continuous improvement initiatives based on student feedback and competitive insights.Qualifications Candidates should possess strong Category Management skills to plan, develop, and optimize multiple education-related categories.Candidates should possess robust Analytical Skills to interpret data, track performance metrics, and make data-driven decisions.Candidates should possess excellent Communication skills to collaborate with cross-functional teams and present insights to stakeholders.Candidates should possess Contract Negotiation and Procurement skills to secure and manage content, services, and vendor partnerships effectively.Relevant experience in edtech, exam preparation, or consumer-focused growth roles is highly beneficial.Ability to work in a fast-paced environment, manage multiple priorities, and take ownership of outcomes.Bachelor’s degree in Business, Economics, Marketing, or a related field; an advanced degree is an advantage but not mandatory.Familiarity with government competitive exams and the needs of students from diverse backgrounds is a plus.