Category Head

About the CompanyKey ResponsibilitiesCategory & Business OwnershipOwn and drive growth of the Personal Care categories across D2C, marketplaces, and omnichannel channels.Build and execute monthly, quarterly, and annual business plans aligned with company growth objectives.Drive category growth through strong commercial planning, assortment strategy, and business execution.Monitor category performance, identify gaps, and drive corrective actions to improve topline, margins, and profitability.Analyze customer behavior, market trends, and competitor landscape to identify growth opportunities.New Product Development (NPD) & InnovationLead end-to-end New Product Development (NPD) in collaboration with internal R&D and product development teams.Bring strong understanding and exposure to skincare & haircare formulations, ingredients, textures, efficacy claims, and consumer preferences.Identify market trends, consumer insights, category white spaces, and innovation opportunities to build differentiated product pipelines.Work closely with R&D, sourcing, packaging, and regulatory teams to develop innovative and high-potential products.Drive innovation strategy across skincare and haircare categories while ensuring commercial viability and scalability.Translate consumer needs and market opportunities into winning product concepts and launch plans.Stay updated on global beauty trends, ingredient innovations, and competitor launches.Product Launches & GTM Strategy Own and execute end-to-end Go-To-Market (GTM) strategies for new product launches.Define product positioning, pricing architecture, communication angles, and launch strategy.Collaborate with brand, content, performance marketing, CRM, and marketplace teams for successful product rollouts.Ensure strong positioning, pricing, communication, and channel strategy for all launches.Monitor post-launch performance and optimize strategies based on consumer response and business insights.Marketplace & Channel GrowthScale category presence across Amazon, Nykaa, Flipkart, and other relevant marketplaces.Optimize listings, assortment planning, visibility, and marketplace profitability.Drive channel-wise growth through data-backed planning and execution.Inventory & Demand PlanningWork closely with supply chain and procurement teams to ensure healthy inventory planning and forecasting.Minimize stock-outs, excess inventory, and ageing risks while ensuring high product availability.Cross-Functional LeadershipCollaborate with marketing, finance, operations, growth, and product teams to achieve category goals.Build scalable processes and drive operational excellence across the category.Mentor and lead category team members as the business scales.Requirements6–10+ years of experience in Category Management, Brand Management, Product Development, or Business Management.Mandatory experience in Skincare and/or Haircare categories.Strong exposure to NPD, product innovation, and product launch management within beauty/personal care categories.Good understanding of skincare & haircare ingredients, formulations, trends, and consumer behavior.Prior experience collaborating with formulation/R&D teams for product development and innovation initiatives.Strong understanding of D2C, marketplaces, and omnichannel business models.Experience working with high-growth consumer brands, beauty brands, or startups preferred.Strong analytical, strategic, and commercial thinking capabilities.Excellent stakeholder management and leadership skills.Entrepreneurial mindset with high ownership and execution focus.Send your resume and a brief note on why you’re the right fit to dhruv@miduty.in