Category Head – Security & ELV (CCTV)

Category Head – Security & ELV (CCTV)Industry: IT / Security DistributionExperience: 8–12+ years

Employment Type: Full-timeRole OverviewWe are looking for an entrepreneurial and commercially driven Category Head – Security & ELV to lead and grow the Security business in the UAE and GCC.The role will have end-to-end ownership of the category P&L, strategy, vendor relationships and channel growth, with a strong emphasis on identifying, evaluating and onboarding new security brands to expand the company's portfolio.Key ResponsibilitiesIdentify and evaluate new Security / ELV brands with strong market potential.Research emerging technologies, products and market gaps to identify new business opportunities.Build business cases and proposals for potential new brand partnerships.Approach, negotiate and establish relationships with international OEMs and technology manufacturers.Negotiate distribution agreements, pricing, margins, rebates, MDF, targets, exclusivity and commercial terms.Lead the complete brand onboarding and go-to-market process, from initial identification through to market launch.Develop channel and sales strategies for newly introduced brands and establish their presence in the UAE/GCC.Own the P&L, revenue, gross margin and overall performance of the Security category.Develop and execute the annual category strategy and business plan.What We're Looking For10+ years of experience in Security, ELV, CCTV, Access Control, Biometrics, Video Surveillance or related technology.Strong UAE/GCC experience in distribution, channel sales or category management.Proven experience managing security technology brands and channel partners.Strong understanding of products such as CCTV/IP cameras, NVRs, access control, biometrics, time attendance and related security solutions.Demonstrated experience identifying and onboarding new brands/OEMs is highly preferred.Existing relationships with international security OEMs will be a strong advantage.Strong commercial understanding of P&L, margins, pricing, rebates, inventory and forecasting.Excellent negotiation, business development and vendor-management skills.Entrepreneurial mindset with the ability to build a category rather than simply manage an existing